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Account Management, Sales, Marketing & Retail Specialist

Top Management

I am a seasoned Sales and Account Manager with 25 plus years of experience in building solid sales teams and driving business to meet or exceed goals. I have performed this in previous roles, for Sole Technologies Inc. and adidas Action Sports (Skateboarding, Snowboarding, and Lifestyle). My other skills include brand building, strategy, product marketing, communications, trend analysis, online retailers, forecasting and management (account, marketing, operations and merchandising) cold calling, prospecting, B2B business development, and sales. I have experience managing restaurants, bars, bartending and working for liquor and beer retailers.  

I welcome all inquiries barthwader@gmail.com or 503-200-4981.

Store Manager

• Manage revenue collection, tenant relations, repairs, renovations & leasing agreements 
• Manage all Profit Loss/Schedule E reporting for our residential rental properties


Property Management/Owner

Directly supervise Oregon Sales Team and perform supervisory responsibilities including but not limited to interviewing, hiring and training employees, planning, assigning, and directing work, appraising performance; rewarding and disciplining employees; coaching and mentoring; addressing complaints and resolving problems in accordance with the organization's policies and applicable laws.
• Work as a liaison between EGSC Management, LLC operations, and retail account operations.
• Oversee regional and local sales managers and their staffs
• Prepare budgets and approve budget expenditures
• Plan and coordinate training programs for sales staff
• Developing and executing strategic plan to achieve sales targets and expand our customer base
• Own and hit/exceed annual sales targets within assigned territory and accounts
• Develop and execute strategic plan to achieve sales targets and expand our customer base
• Effectively communicate the value proposition through proposals and presentations
• Understand category-specific landscapes and trends
• Reporting on forces that shift tactical budgets and strategic direction

Sales Director

Manage domestic sales supplying key accounts including Amazon, Zappos, Tilly's, Zumiez, Journeys, Shoe Show, The Buckle and GovX; plan and execute sales strategies; coordinate trade events and lead meetings; travel as needed to domestic sites. Address account issues, review results and set goals; collaborate with internal decision makers.
• Built the Journeys SMU program by working with the Sole Tech finance managers, product managers, product line managers and designers to create new exclusive footwear products.
• Lead in the opening of The Buckle by working and negotiating terms with the key stakeholders on The Buckle’s team with the internal Sole Tech finance, product and division managers to open their account.
• Achieved more efficient business with Amazon by utilizing all of the tools in Vendor Central.
• Managed the Amazon EPC (Dedicated Brand Email Campaign) for a new footwear launch.


Key Accounts Manager - etnies Footwear

Manage domestic sales supplying key accounts including Footlocker, Zappos, Tilly's, Zumiez; plan and execute sales strategies, recruit/train/mentor six representatives; coordinate trade events and lead meetings; travel as needed to domestic sites. Address account issues, review results, write job descriptions and set goals; collaborate with internal decision makers. Manage $150,000 annual budget.
• Increased U.S. sales from 2013 ($10.7M) to 2014 ($15.1M)
• Increased door coverage from 70 to 400 in five years; grew team from four to 25.
• In 2014, had built Tilly’s sales from $26K to $1.0M annually and Zumiez from $30K to $5.0M.
• Launched Zappos account and grew volume from zero to $1 million in one year.
• Built the Zumiez, CCS, Tilly’s & Pacific Sunwear SMU programs by working with the adidas finance managers, product managers, product line managers and desigeners to create new exclusive footwear products.

Key Accounts Executive - adidas Action Sports

Directly supervised Sales Reps and performed supervisory responsibilities including but not limited to interviewing, hiring and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; coaching and mentoring; addressing complaints and resolving problems in accordance with the organization’s policies and applicable laws.
• Built a dedicated national sales program from the ground up, conceptualizing and realizing strategic plan for the initial 100 account opening launch for adidas Snowboarding.
• Doubled U.S. sales from 2012 ($5.4M) to 2013 ($10.7M)
• Drove account growth and profitability by assessing and building on areas of momentum, capitalized on
product/pricing opportunities and course correct with innovative sales tactics to improve sales performance
with the account.
• Lead sell-in and sell-through for assigned account in collaboration with marketing and account marketing
  and partner to develop broader marketing strategies for sales team.

Sales Manager/Account Executive - adidas Action Sports/Skateboarding

• Managed all national accounts and all national trade shows.
• Managed all catalogs, POP and promotional items.
• Help manage, develop and hire 5 independent sales representatives to mange the national account base. 
• Merchandised seasonal product offerings.
• Managed all samples.

Direct Sales Manager adidas Skateboarding

• Managed all national account sales
• Managed all catalogs POP and promotional items 
• Managed all trade shows
• Managed all samples

Direct Sales adidas Skateboarding (Contractor)

Closed lot and Internet sales; negotiated purchase contracts and worked with dealership business office, service department and parts department to ensure customer satisfaction, referrals and retention.
• Sold an average of 12 cars each month, working straight commission. 
• Helped develop the Internet segment of the dealership.
• Certified Audi Brand Specialist.

Sales Associate

Wade Barth is an Account Management, Sales, Marketing & Retail Specialist at Shoe Mill in Portland, Oregon.

Wade Barth

Wade Barth

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