
W. Tommy Cook
Creative Manager
Denver | United States
Skills
No information
Interests
Music
Mountain biking
Snowboarding
Art
Tattoos
Industries
Snow
Surf
Wake
In my own words
— W. TommyAnyone can buy Illustrator or Photoshop software and call themselves a designer.
Anyone can watch a video and throw something mundane together for a client. A lifetime of visual creativity is what I bring to the table. I have an insatiable hunger for learning, and a serious fear of boredom. Design is far beyond sitting at a desk pushing pixels around. Design is all around us, what we see, hear, eat and breath, and I love helping create that world.
Trajectory
Mar 2021 — Now
Creative Manager · PlayPower
Lead creative marketing for 5 of the 11 brands that make up PlayPower. Design, roll out and maintain merger and re-brand of competing brands Soft Play and Playtime, to become one brand under the Soft Play name. Maintain and improve branding across all other businesses to assure a cohesive look and feel for each company. Create digital assents for all brand’s social media, email and ad campaigns. Layout and design materials for internal and external sales teams, including traditional print materials and digital on Digi Deck, BrandFolder, ZMags and other platforms. Organize and direct photo and video shoots for all brands. Manage all creative assets and creative teams, internal and external, across all 5 brands.
Sep 2008 — Now
Creative Director · Freelance
Advertising, marketing, creative concepts and package design for agencies and design firms such as Ellen Bruss Design and Post Modern Company. Art Direction for companies such as Buckley Omega and Crossover Symmetry over seeing creative. Concept ideas for various media, marketing and branding. Work with local and global organizations such as Water For People, The Ad Club Denver, City Build and Downtown Denver Partnership to art direct, design marketing
materials for events and informational print material. Various design work and art direction for companies such as Boa, Rachio,
Colorado Vodka Co. and Tommy’s Slalom Shop including logo design, branding, conceptual design, advertisement, marketing, digital and photography direction.
Feb 2020 — Mar 2021
Creative Director · FYIN
Full responsibility for establishing and maintaining creative marketing and branding for a web development agency that previously had none. Design and prototype websites and landing pages internally and for clients. Manage content and assets for partners to maintain their brand through web, digital, social media and other platforms. Direct remote designers and developers to uphold brand standards both internally and externally.
Oct 2014 — Feb 2020
Creative Manager · Pinnacle Architectural Lighting
Over see all creative marketing that goes through the company including brand management, website development and trade show booth design. Manage other designers to strategically plan, produce and design all marketing collateral.
Work with engineers and developers to showcase new product. Coordinating with marketing strategists on new product announcements, catalogs, magazine and other advertisements.
Jan 2012 — Feb 2014
Graphic Designer · Western Union
Developed branded, print, outdoor, POS and digital advertising for various global marketing teams. Directed and produced internal promotional videos. Created interior design for global offices. Created branded stadium signage for UEFA sponsorship. Maintained brand management and guidelines, including the redesign of the Western Union logo that launched worldwide in February 2013.


