RECENT PROJECTS Neiman Marcus Group Dallas, TX Homepage Visual Designer • Increase sales during my tenure and influence brand direction for the company. • Develop and position assets and systems for the homepage. • Cross-check the live-site and app with Wrike (content) schedule. • Interpret brand strategies into functional design systems and elements. Rivian Automotive Palo Alto, CA Special Projects Designer • Design a typography system to work across all document sizes and screens. • Design Safety Guide Book for the R1T model with established typography system. • Stretch the Rivian brand color system to achieve and analyze various style, color combinations and psychological potential. • Design HMI (Human Machine Interaction) elements for the center console in the R1T model. • Produce and format instructional labels to fit on vehicle collateral. Coterie Baby Diapers Inc. New York City, NY UI/UX Designer • Design landing page funnels with Figma, and develop them for paid social and paid search applications. • Work independently and within brand guidelines and systems and push potential brand assets. • Consult market strategy and visual approach. Workdom San Jose, CA Brand, UX, UI Designer • Design brand, images, UI, and UX for https://StayYoung.life in a three week process. • Art direct brand starting with in-depth competitive and comparative analysis. • Create images in photography shoot (supplement products), and enhanced images for coworkers. • Hand-off product to web-developers for live Shopify web-page and assist with HCI. • Initiated brand standards for the personally developed brand. • Supported the design process with motion, web, and page-layout. http://vkeeffe.info linkedin.com/in/vkeeffe

• Develop brand strategies for the owner's sister company and clients. • Production design including mobile and web layout, icons, logo, photography, video elements, art direction, print catalog, logo design, and illustration. • Interpret brand strategies into functional design systems and elements. • Learn HTML email design and developed fully compatible templates across email platforms and light/dark color modes. • Develop the official creative design Process for Joven Creative and Artmuseo.

• Design logo, website, and brand system in direct collaboration with CEO. • Establish memorable brand identity starting with in-depth competitive and comparative analysis. • Create website on WordPress with custom HTML / CSS. • Design flags, site-specific design, OOH assets, uniforms, letterheads, and artifacts. • Maintain brand standards with brand book; complete with multi-use strategy. • Design multi-use strategy to increase prodigious commercial client base. • Incorporate variable color-based logo depending on working objective and audience.

• Conceptualized, developed, and proposed Our Family Stories project. • Oversaw and designed social media assets to promote events. • Worked directly with Executive Director, Communications & Policy Director. • Ensured quality layout through thumbnail sketch, math-based composition, and multimedia output.