Bachelor of Arts Business Administration 

Fashion

Lifestyle

Streetwear

Health & Fitness

Digital Marketing Specialist

Results-driven marketing professional, with industry experience in data analysis of search marketing campaigns that meet established KPIs and generate leads and engagements for clients. Clientele experience includes companies within the healthcare space such as hospitals, pharmaceuticals, and clinics. Exceptional knowledge and understanding of the digital and social media landscape distinguished as an outstanding strategist and coordinator for optimizing efficiency in marketing campaigns. 

Developed the digital marketing strategy that increased online organic growth and website traffic 

•	Implemented SEM & SEO strategies that organically increased online presence and brands website
•	Utilized Google Analytics to streamline Shopify e-commerce data that enabled key insights into the brands target consumer
•	Conducted A/B tests of branded and unbranded keywords. Continually optimized keywords that met
•	Established key vendor relationships for tradeshows and subscription box services
•	Quality Assurance – efficiently streamlined process to ensure inventory of met product standards

DIGITAL MARKETING CONSULTANT 

Managed a small team that optimized paid search and search engine marketing efforts for our pharmaceutical specific client (Otsuka Lundbeck). Responsible for managing multiple brands Abilify, Rexulti DTC, and Rexulti HCP. Engaged in strategic decisions to identify problems and define requirements for tracking, tagging, and sourcing digital data across various platforms and sources to support key business objectives and actionable insights 

•	Budget Analysis. Forecasted annual paid search budgets (>$10Million) distributed among best-performing PPC platforms. Budget optimized daily that accounted for seasonality, bidding strategies, top performing keywords
•	Responsible for finalizing purchase orders with all paid search media vendors and partners
•	Created and managed an efficient visual excel dashboard for daily, weekly, and monthly KPI digital reporting with ongoing analysis that met the requirements set by. Dashboard was utilized to keep team informed on performance, optimization, and overall results of digital marketing campaigns
•	Coordinated with all paid search media vendors which warranted purchase orders met the necessary requirements and delivered in signed in a efficiently timely manner
•	Worked closely with external partners and vendors including Google and Yahoo-Bing to maintain support and keep up to date on new features and product capabilities
•	Proactively generated weekly KPI reports for the brand/client teams across all managed accounts to ensure that engagements and conversions goals are being met.
•	Created FDA compliant ad copy. Worked cross functionally with assigned legal teams to ensure ad copy is in agreement with pharma specific rules and regulations.
•	Cross-functionally collaborated with digital media teams that included key paid search findings and insights, in preparation for Agency wide monthly client-facing presentation

MARKETING MANAGER PAID SEARCH  

Oversee traffic of multiple Digital, Mobile, And Social Media Marketing Campaign projects. 

•	Successfully managed, client’s search engine marketing campaigns: Facebook ads, Google ads, Microsoft Bing ads.
•	Continually optimized bid strategies, ad copies, landing pages, and top performing keywords that increase traffic to our client’s websites
•	Managed large data sets from Google AdWords, Bing As, and Double Click Ad Servers and generated KPI insight reports via excel
•	Implemented and created a scalable KPI reporting dashboard in Excel to track Key Performance Indicators and measure success of the campaigns
•	Weekly optimization of SEM campaigns in order to improve ad performance and increase leads
•	Coordinate workflows across multiple client projects across different time zones, multiple offices, and various locations
•	Used Google Analytics to observe market and search 

DIGITAL MARKETING ANALYST 

Responsible for selling casualty, life, and property insurance. Handled customer inquiries, complaints, billing question, and payment requests. 

• Helped establish team goals and worked with sales staff on strategies for new lead generation, while reporting results and measuring progress. Successfully launched Outbound Marketing Campaigns for policy development, cross-sell existing clientele and lead generation.

LICENSED SALES PRODUCER

Performs financial duties related to medical insurance, operating expenses, and medical billing management.
• Converted medical billing of patient cash receipts into MS Excel cash disbursement workbooks.

ACCOUNTS RECIEVABLE 

•	Helped develop a business plan, utilizing marketing research (primary and secondary), competitor analysis, SWOT analysis, apparel statistics, social return, and recommendations.
•	Managed social media outlets to establish fan base and for marketing purposes.
•	Generated profit and loss statements; developed and managed social media across the Web
•	Utilized customer relationship management (CRM) software to create and send email marketing
•	Organized retail trade shows and at events selling merchandise to the 

MARKETING ASSOCIATE

Vince Velasco is a DIGITAL MARKETING CONSULTANT at WAYFINDER in Portland, OR. View their experience, skills and work history on Malakye — the professional…

Vince Velasco — DIGITAL MARKETING CONSULTANT at WAYFINDER

Vince Velasco

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Education history

Seattle University - Albers School of Business & Economics

University of Oregon - Lundquist School of Business