• Own full-spectrum marketing, branding, and project management functions, including web, advertising, social media, email, PR, & more. • Mobilize a specialized team of direct reports, cross-functional teams, and freelancers to drive creative development for new products. • Drive new website launches (CMS, SEO, web analytics) and other content programs for larger goals. • Craft consumer-focused, on-brand, trend-right content such as newsletters, e-newsletters, and print collateral. • Establish KPIs that tell a comprehensive story of the marketing department and empower business leaders with access to performance. • Optimize campaign performance by evaluating market segmentation and targeting, message design statistics, and A/B testing.

• Designed web, print advertisement, digital, and other collateral and marketing assets, including vehicle wraps and event assets. • Piloted new content management strategies to ensure all deliverables are aligned to the tone, voice, and vision of the brand. • Collaborated with cross-functional designers, copywriters, engineers, and marketing managers to drive top-tier quality deliverables. • Championed the creation of tech packs while leading project schedules & creative production processes in a deadline-driven environment.

• Designed company logos, created mood boards, and developed tech packs for bicycles, including The Jett, a women's mountain bike. • Accelerated the delivery of multiple creative projects in parallel, delivering all within scope, timeline, and budget over six months. • Crafted compelling footwear graphics and color ups aligned to the color story and other products within the company.