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A qualified and marketing professional with nine years of experience in digital marketing, content and events. With a proven track record in the outdoor industry, I bring a unique blend of creativity, strategic thinking and engagement to deliver impactful brand initiatives. 

Development and implementation of digital marketing initiatives for each division of The Alpine Group which include Alpine Helicopters, Southern Lakes Heliski, Southern Lakes Heli Bike, and Minaret Station Alpine Lodge.

-Development and management of digital promotional campaigns through newsletters, social media, google, and print.
-Implementation and management of social media strategy across each division
-Analyze and report on ROI/KPI's of all marketing initiatives (print, event, website, SEO, social media, and partner collaborations).
-Coordination and development of photo and video content
-Design of collateral materials and distribution channels
-Database management
-Website design and optimization of third-party integrations
-Assist in the creation and maintenance of business partners
-Research for new digital trend opportunities
-Budget development and management across all brands/divisions

Digital Marketing Manager

Accounts: Mammut USA, Stanley PMI, BOGS, Mustang Survival

Media Relations
-Execution of campaign outreach, including follow-up, while bridging new relationships and reaching new contacts.
-Development of compelling communications and thorough press/pitch materials.
-Communication with media surrounding all client inquires including samples, product specs, and images.
-Delivery of progress and results in formal template to clients on a weekly and monthly basis as specified.
-Oversight of planning and execution in key media-facing events, including tradeshows.

Social Media and Digital Strategy
-Contribution of social content generation through photography.
-Formulating ideation and course correction to increase engagement for social campaigns.
-Creation of high level proposals for prospect clients surrounding digital strategy and influencer relations.

Account Executive 

•	Assisted in opening the first Arc’teryx brand store in Colorado, Boston, and will provide support to San Francisco Pop-Up shop coming December 2016.
•       Management of local social media channels
•	Generate brand awareness through collaborations with notable outdoor organizations,    community outreach, and store events.
•	Manage and develop store ambassadors/community influencer program
•	Plan and coordinate local events to align with company initiatives and drive store performance.
•	Contribute support to head office and local reps on events (Ouray Ice Festival, REI's Meet the Maker, SIA Tradeshow)
•	Document events through photography, videography, and debriefs for company use.
•	Maintain marketing budget and monthly reporting through debriefs and operational summaries. 
•	Provide training, support, and assistance to staff and management team surrounding daily operations.

Marketing Lead

Victoria Wells is a Digital Marketing Manager at The Alpine Group Limited in Wanaka, OTA.

Victoria Wells

Victoria Wells

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