Bike

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Outdoor

Snow

Surf

I help outdoor apparel companies increase their sales by creating greater brand differentiation for each and every product, which creates a simple process and clear choice for consumers. 

How do I do this? Using my signature 'A.C.E.' product line management process... 

 -Assessing the product—defining goals and opportunities, potential obstacles, and consumer
needs.
 -Create and develop—unique outdoor product lines, marketing campaigns, and content
strategies.
 -Execute marketing—manage brand message from inception to completion.

My unique experience living in Jackson Hole, and working in the outdoor industry has provided me with
both an understanding of customers who love the outdoors and the following Product Line Management
skillsets and accomplishments:

 1. Market Research– Achieved record-breaking sales and increased revenue by identifying and
capitalizing on new opportunities in the market place.
 2. Product Development–Industry knowledge, ability to collaborate with cross-functional teams,
passion for outdoor product development.
 3. Marketing–Ability to grow product lines and expand the consumer base through innovative
marketing strategies.

My passion for the outdoors and developing innovative products in a way that contributes to the
solution, not the problem, is what drives me. 

Specialities: Product Line Management, Creative Content Marketing, Product Development, Marketing, Business Strategy 

Hired as a category buyer for a specialty Nordic, Alpine and Mountaineering shop in Jackson, WY. Daily tasks included selecting a product assortment that appealed to our target demographic, managed purchase orders and invoices, oversaw inventory levels, and managed margins and category sales. 

While at Skinny Skis, I was promoted to take on a content marketing role, where I saw an opportunity to broaden the digital marketing strategy, build relationships with our local shoppers, and increase customer traffic and sales. I planned and launched several content marketing strategies; including, a 'brand ambassador' program utilizing both our store employees and some well-known local athletes to test gear, give trailhead information, and be an informational source for brands and products.

Category Buyer- Women's Apparel


Oversaw and managed all marketing, sales, and branding initiatives within the product line; while marketing branded products, improving customer service relations, and communicating with the diverse sales team. I saw an opportunity to more effectively grow our direct to consumer strategies through clear marketing and branding. I worked to re-design the website, the product copy, and the marketing strategies. The strategies I implemented contributed to a 50% growth in sales for the Holiday Season.

Also, I was a part of the market research team where responsibilities included developing a customer awareness and articulating the competitors, opportunities, and strategies for a new 'naturals' line. Our goal, was to plan and develop a new product assortment that could sit alongside current products while expanding market share. 

Marketing Manager (Short-Term Contract)


Owned the growth, expansion and design of the retail department for over 3 years. I transformed and elevated the merchandise brand, growing sales by 180% and elevating the department revenue, gross margins, and profits to the highest levels in company history, by focusing on the quality of products produced and the creative brand experience the customer received when purchasing a product. These daily tasks involved unique branding, creative marketing, a keen understanding of the target consumer, and an attention to detail from inception to finalization. While working with TGR, I was responsible for managing and executing the opening of 2 flagship merchandise stores, designing and operating a branded mobile retail unit, and developing and launching a new shopper e-Commerce experience platform.

Retail Operations Manager

Victoria Dye is a Category Buyer- Women's Apparel at Skinny Skis in Jackson, WY.

Victoria Dye

Victoria Dye

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