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CMF, Sportswear & Outerwear Designer | Former Reebok Designer | 

Creative & Design

Reebok CMF Work

I am a passionate CMF designer with a deep expertise in color design, trend forecasting, and high-performance sportswear. With a background in apparel design from the Massachusetts College of Art and Design and experience at Reebok, I've honed my skills in creating innovative color strategies, developing seasonal color palettes, and bringing collaborative projects to life. My work spans both footwear and apparel, always with a focus on athletic and outdoor enthusiasts. I'm driven by the challenge of pushing creative boundaries, crafting designs that resonate with customers, and leveraging color to tell compelling stories. As a forward-thinking designer, I thrive in dynamic environments, always aiming to contribute to brands that are shaping the future of sportswear and lifestyle apparel

At Reebok, I contributed to the development of seasonal color palettes across men's, women's, and kids' apparel and footwear, including managing footwear color activations and Pantone matching. I created trend and mood boards, assisted in footwear collaborations and partnerships, and conducted in-depth market research to stay ahead of trends in the sportswear industry.

I collaborated cross-functionally with teams in innovation, marketing, brand communications, and product development, ensuring seamless integration of color strategies. Additionally, I oversaw lab dip submissions to factories and played a key role in introducing new design concepts and progressive color strategies to drive Reebok’s growth and brand presence.

Designer 1, Color

Responsible for measuring garments, reviewing size set and pre-production samples, and assisting with live model fittings. Collaborated closely with merchandising teams to analyze designs, create and edit technical sketches, and contribute to trend boards. Supported the development of tech packs and played a key role in liaising with factories through the Product Life Management System (PLM) to ensure seamless communication and product delivery.

Apparel Product Developer Intern

Worked with Sara Campbell's design group, development managers, and raw materials managers, completed technical designs using Adobe Illustrator, organized fabrics and trims, created seasonal style books, and completed multiple design and development tasks. I also had the opportunity to perform tasks in various departments, such as production, operations, and shipping.

Apparel Design Intern

Victor Lapidas is a CMF, Sportswear & Outerwear Designer at Reebok in Greater Boston, MA.

Victor Lapidas

Victor Lapidas

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