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Brand/Marketing Manager for Bones Swiss Bearings

Marketing & Sales

Drive sales, marketing, and customer relationships and promotions strategies to secure business
opportunities for potential sales globally.
Develop network contacts and utilize online and traditional marketing tools to expand reach, market
penetration, brand image and reputation in a highly competitive environment.
Lead all facets of day-to-day operations, budget development, planning, market analysis and inventory
management.
Shoot, produce and edit short videos to help generate website content to keep current with an ever changing
market.

Work skateboard contest and events globally either as a MC, Judge or DJ. Vans Park Series, The Boardr Am,
CPH Pro, Adidas Skate Copa, Grind For Life, Hot Wheels Junior Series.

MC/Judge/DJ

Live event announcer for Dew Tour, Air + Style and Nitro Circus.

Live Event Announcer

Help gather content for website and YouTube channel.
Assist in setting up interviews for weekly program.

Content Manager

Co-host of skateboard events and contests. Tampa Pro, Tampa Am, Damn Am and Maloof Money Cup.

MC/Host

$  Promoted skateboards, clothing and accessories to retailers throughout the world.
$  Met with key decision makers and influenced buying decisions to generate new revenue.
$  Presented key branding strategies to sales team and instrumental in driving new levels of product
awareness.

Brand/Marketing Manager

Worked as one of the cameramen to shot the pilot episode for television show Tosh.0 for Comedy Central.

Camera Operator

Shot, edited and produced segments for a bi-monthly video magazine.
Cameraman for live webcast of skateboard contests and events.

Videographer/Assistant Editor

- Producer
$  Shot, edited and produced segments for the weekly update television show.
$  Cameraman man for live webcast of skateboard contests and events.

Cameraman man for live webcast of skateboard contests and events

Worked as a production assistant for television show The Night Stalker for ABC.

Production Assistant

Worked with art department and design team to set up catalog photo shoots as well as magazines for proper
advertisement placement.
$  Helped with the ideas to create new soft goods to fit in our marketplace.

Shot B Roll skateboard and concert footage for a music video for punk rock band The Explosion for Virgin
Records.

Cinematographer

Worked my way from sales associate to store manager.
Buyer for the store.

Manager

Vernon Laird is a Brand/Marketing Manager for Bones Swiss Bearings at Skate One Corporation in Los Angeles, CA.

Vernon Laird

Vernon Laird

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