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Owner/Founder - Marketing, PR & Event Consultant 

Specialist & Consultant

Since 1996, Vail Duggan of Loulu Agency has managed Corporate Lifestyle Marketing & PR Campaigns for the world's leading blue-chip companies and progressive brands. With agency, corporate and field experience Duggan’s specialties include Strategic Experiential Marketing, Brand Development, Event Management, Promotions and Public Relations. 

Former clientele, project, and employer portfolio to include, but not to be limited to; Allstate Insurance, Anheuser-Busch, BASS/ESPN Outdoors, Pfizer, Red Bull North America, Quaker Oats, and Northeastern University. Duggan’s diverse background includes serving on the front line for products, brands and even categories in the US. As a marketing and communications expert, she assisted with two product launches to include; the US energy drink category with Red Bull in 2001 and the world launch of Pfizer’s Viagra to treat Erectile Dysfunction in 1998. Both brands went on to capture and maintain positions as category leaders. 

Duggan believes in moving people, activating fans, engaging customers, and rattling cages. She likes to make lasting impressions in important ways and knows that strategy must be the bedrock for everything we do.  Above all, she values brand ideals, ethics and works tirelessly to meet client’s objectives. 





Boutique Marketing, Development and Public Relations Southeast Consulting Firm. Diverse skill set to include Strategic Marketing, Public Relations, Copy Writing, Media Buying, Market Development & Activation, Rattling Cages, Making Noise, Budget Management and Allocation. 

Portfolio of clients to include, but not to be limited to; Allstate Insurance, Charleston Fashion Week, Northeastern University, Woody Handmade Knives, Vitality Health Services, John Rose Insurance Agency, SportMatch, Ooh! Events and Out of Hand.  For more information visit www.louluagency.com.

 


Responsible for driving attendance and online traffic to ESPN Outdoors Tournament Trails and Events. 
Managed local affiliates and marketing for Bassmaster Elite Series Tournament Trail, The Women's Bassmaster Tournament Trail and The Emmy Nominated Bassmaster Classic. Approved all media buys for ESPN Outdoor tournament, managed marketing plans, strategy, budgets, promotions, local activation and cross promotional opportunities to increase local awareness for tournament series. Manage contracts, venue advancement & artist rider for multi-city tour with Zac Brown Band in conjunction to the Bassmaster Classic & 2009 BASS Tour


Manager of Local Promotions and Marketing 

 Founder of a South Carolina based Strategic Marketing, Public Relations & Consulting firm.  Proven track record with diverse pool of Fortune 100 companies to small start-up businesses. Intuitive understanding of Strategic Conceptualization, Marketing Research, Campaign Management, Brand and Product Development, Image Consulting & PR as they apply to profitability and sales.  Portfolio to include;  Kayon Corporation, Kronic Kiteboards, Socci Sports Inc., The Queen City Classic Horse Show, Charleston Aquatic Nurseries, Lazar Media Group, BITON, Dining Group South, L’Athene Cosmeceuticals and Atlantic Marina Holdings, LLC.  ? 

-Member of the “Society of Industry Leaders” for Vista Research, a division of Standard & Poor's. 

Marketing, PR Consultant 

Manager for the Coastal Carolina Mobile Energy Team. Responsibilities to include; recruitment, hiring, training and management of the South Carolina based Energy Team members. Supported distributors and sales efforts in the territory through strategic planning, marketing and sampling. Duties to include; monthly and quarterly marketing plans, payroll, management of all inventory and topline reporting and driving per capita sales and market awareness for the product. 


Marketing Manager

Senior Account Manager for the industry’s leading Blue Chip Lifestyle, Event and Field Marketing firm.  
Senior Marketing Manager for Bud Light sponsorship of the Tim McGraw “Sing Me Home” NBC Special.  
Senior Marketing Manager for the Marc Anthony private fulfillment concert date for Budweiser. Managed all contract negotiations and logistical planning for the VIP fulfillment weekend.      

Senior Marketing Manager, Tour Department  Supported client sponsorship of the 2001 Earth, Wind and Fire Concert Tour & 2002 Sponsorship of the Major League Baseball Federation in correlation with managing all affiliated medical test conducted during ‘01 and ’02. Responsible for overseeing & managing over $4 million in corporate marketing budgets for 01’-02’ Negotiated contracts with partnering agencies and worked directly with Pfizer Regional Area Managers and D

Corporate Senior Marketing Manager

Vail Duggan is an Owner/Founder - Marketing, PR & Event Consultant at Loulu Agency in Charleston, SC.

Vail Duggan

Vail Duggan

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Education history

Rollins College