Tyler Russell
Consultant · Specialty Sports Consulting
Tulsa, OK
In My Own Words
Highly organized outside sales representative who consistently achieves sales objectives while effectively growing brand awareness through ever-present market penetration and development. Possesses deep technical acumen along with excellent communication and negotiation skills to close deals and drive sales achievements. Known for ability to support customers as a technical advocate throughout the entire sales process.
Work Experience
General Manager
Phat Tire Bike Shop2017 – 2017
Downtown Tulsa Optimized inventory forecasting, sales trends by category & product, and reduced expenditures while ensuring payroll remained within budget. Responsible for all buying, merchandising, budget, scheduling, and daily business operations.
Architectural Specification Sales, Eastern OK
Smith Lighting2015 – 2016
Independent Commercial Lighting Rep Agency $40M+ annual sales for Oklahoma territory Acuity Brands, Lithonia, Lutron, and 50+ additional specialty commercial Brands
Territory Manager, Northern California
Advanced Sports International2015 – 2015
Directly managed customer accounts for all of Northern California and Reno, NV with both present (Over 140+ accounts) and prospective dealers.
Southeast US Sales Manager
BMC Switzerland2013 – 2015
Maintained and managed a 9 state territory including: TX, OK, LA, AR, TN, MS, AL, GA, & FL with extensive travel (90%). Focused on strategic planning, sales development, and account management. Responsible for 2 complete territory demo fleets.
Independent Manufacturer's Representative, South Florida
Advanced Exercise Sales2011 – 2011
Independently contracted for the South Florida market to represent: Easton Bell Sports, Focus Bicycles, Clif Bar, Orca, Sugoi Clothing, Ryders Eyewear, Defeet, G-Form, Feedback Sports, Marin Bikes, Madfiber, and Ogio.
Independent Manufacturer's Representative, TX, OK, LA, AR
Techline Rep Group2008 – 2010
Maintained and serviced over 140 accounts in TX, LA, OK, & AR. Independent manufacturer's representative contracted by: Easton Bell Sports, Haro & Masi Bicycles, Zoot Sports, Veltec Sports, Sidi, Speedplay, Pacific Health Labs, Drymax Socks, and Colnago.
