Skills: Timeline Management · User Experience Design (UED) · HTML · Typography · Digital Illustration · Graphics · Creative Problem Solving · Entrepreneurship · Project Planning · Communication · Cascading Style Sheets (CSS) · Adobe InDesign · Creative Concept Design · Color Theory · Adobe Creative Cloud · Concept Development · Graphic Design Principles · Graphic Design · User Interface Design · Branding & Identity · Adobe Acrobat · Time Management · Oral Communication · Adobe Illustrator · Visual Design · Creative Design · Managing Deadlines · Attention to Detail · Print Production · Emerging Trends · 2D graphics · Print Design · Visual Identity

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Lead Graphic Designer at The Creative Space Group, Inc.

Creative & Design

Multi-faceted art director and graphic designer with 10+ years experience spanning 6 industries. Over 8 years of experience leading teams and helping companies scale, attract bigger budget clients, and reach millions of customers. At my core, I am a creative who fights for good creatives so they can make great creative. I take pride in my ability to research, strategize, collaborate, and mentor within teams and believe patience is still very much a virtue to live (and work) by. Always looking for opportunities to turn sketches into reality.

• Lead creative strategy for 300+ design requests, annually, across 15+ clients
• Ensure skill development and effective contributions from jr. staff through mentorship and management 
• Liaise between creative team and ownership, internal teams, and clients
• Develop effective, scalable processes to minimize inefficiencies and avoid procedural bottlenecks
• Grow and maintain open lines of communication with clients to ensure effective working relationships
• Initiate planning and assist in the build-out of experiential design activations
• Secure outside vendors to facilitate fabrication, print, and other needs within project budget constraints 
• Plan and direct photo and video shoots for clients (incl. sourcing crew, talent, and locations)

Lead Graphic Designer

• Co-lead all UI/UX efforts for 3 mobile apps and 2 company sites
• Provided recurring reports to CTO and ownership to assess department needs and development progress 
• Reviewed functionality across apps and websites through close collaboration with development team
• Established visual standards for 700+ product photos according to industry best practices
• Created brand-specific motion and static graphics for all company mobile apps and websites
• Lead design efforts to rebrand full catalogue of print and digital collateral for in-house delivery company

Senior Graphic Designer & UI/UX Designer

• Lead Toolots U.S. rebranding efforts through industry research and competitor analysis
• Introduced updated visual standards for all marketing collateral to better appeal to U.S. consumers
• Structured and built-out graphic asset database for more than 200 products from 50+ manufacturers 
• Worked closely with Toolots China to plan and implement design changes for Toolots websites
• Kitted, outlined, and planned more than 20 video shoots for Toolots U.S. YouTube channel content
• Established processes and visual standards for Toolots U.S. video series to maintain consistent output


Senior Graphic Designer

• Developed all Aluminati branding, creative standards, and design processes
• Regularly provided guidance and art direction for junior designers as well as independent contractors 
• Effectively collaborated with sales, marketing, and production departments to achieve company goals 
• Laid-out department timelines and workflows in accordance with product launch dates
• Initiated, planned, and directed photo and video shoots for marketing efforts and product catalogues 
• Assisted in securing partnerships with NHL, NBA, select pro soccer clubs, and 80+ U.S. universities

Art Director

• Developed original graphics and print collateral for full roster of clients
• Designed and built-out company newsletters
• Provided graphic support to web designer on client websites and landing pages
• Engaged with clients in meetings to establish scopes of work on new projects
• Noted and logged feedback on projects in-progress to create progress logs and establish next steps 
• Leveraged business relationships to secure bids for local and special event design needs

Graphic Designer

• Assisted on typesetting, layout, and basic graphic design requests
• Ensured correct color, page alignment, and misc. fine details on all print requests
• Navigated bindery and large format print production, graphic design, and delivery tasks, simultaneously 
• Intercepted copier mechanical hiccups and provided basic troubleshooting
• Vetted and contacted local businesses for print shop advertising and sales efforts
• Delivered short and long distance order drop-offs

Print Production Assistant

Tyler Ruffino is a Lead Graphic Designer at The Creative Space Group in Los Angeles, California.

Tyler Ruffino

Tyler Ruffino

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Summary