Bachelor of Science - Emphasis in Fine Arts

Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Surf

Wake

I have been a snowboarder / skater / surfer my whole life and these sports define me as a person and ultimately define my lifestyle. i have a deep connection and a wealth of knowledge and experience in these sports that can only come with a lifetime of participation.

Senior Marketing Manager

Marketing & Sales

Accomplished marketing, design and event production professional with over 13 years of experience in the action sports world. I have worked with many endemic and non-endemic brands and campaigns over the course of my professional career. 

I understand how to grow a business while still keeping the core of the business and its fundamental beliefs inline with its founding ethos.

I am constantly learning and growing my professional and personal skills and take a ton of pride in all work that I do.

Saving the planet, one marketing campaign at a time. 

I currently serve as the Brand Manager for SIMA, the trade organization for the surf industry. In this position I have been exposed to a wide variety of work responsibilities and the experience of working with almost every company in the surf industry.  My duties at SIMA are: managing all membership inquiries, renewals & issues, creating and managing the SIMA.com website, creating and implementing marketing and creative campaigns for SIMA and our events, creating all motion graphics and videos for the SIMA image awards and other SIMA events, production manager at all SIMA events throughout the year, managing all member benefit partnerships which range from UPS to Staples to Shopify to Nationwide financial services & developing membership budgets. I also manage programs such as the Business Development Committee and the Membership Committee.

Brand Manager

I served as the Creative Director / Owner of Digital Delux for 12 years. Our services ranged from website design and integration, turn key event production, graphic design, video production and motion graphics.  We have served as a one-stop shop for organizations such as SIMA (Surf Industry Manufactures Association), IASC (International Association of Skateboarding Companies) ISA (International Surfing Association), Surfrider Foundation and many other organizations as an agency of reference for new media projects.

Creative Director

I served as the Creative Director for Propaganda HQ, A leading youth culture/action sports marketing agency. Our focus was often to bridge the gap between endemic and non endemic brands in the Action Sports world.  Our clients ranged from Jeep to Dr. Pepper to Ball Park Franks and lots of others in between.  My daily duties ranged from developing websites to directing our creative team to generating new business to creating budgets to producing events such as the H2O winter classic (Surf/Snow event), North Shore Music Festival, Celebrity Surf Jam and Industry day at Mt High.  As a small agency we all wore many hats.

Ty Smith is a Senior Marketing Manager at Surfrider Foundation in Dana Point, CA.

Ty Smith — Senior Marketing Manager at Surfrider Foundation

Ty Smith

Skills

Interests

Industries

Summary