Tucker Norred

Marketing Manager

2020 – Present

From branding and marketing to social media and consulting, I have offered a range of services that meets the unique challenges each of our clients face unlocking the world’s leading real estate agent’s potential. Working with top-performing Compass agents across the US I envisioned a world where agents can take risks, defy norms, and elevate the experiences of their clients through one-of-a-kind branding and marketing strategies. My passion and my processes empower clients to embrace creativity, charting new paths without fearing a misstep. I assist in helping agents grow their market share and feel confident doing so. Working with some of the best minds Direct responsibilities include: - A brand key exercise & brand message to promote luxury listing marketing - Social media strategy and management - Website management on platforms from WordPress to drupal - Email marketing through Compass Marketing Center, Mailchimp and Sendgrid - Brand strategy concept and style guide with brand key - Social Advertising Services(Instagram In-feed and stories, engagement services) - Google SEM advertising - Listing presentation development from the gound up - Custom animated email assets - Full visual identity refresh through imagery and visual direction - Custom templates and coaching - Content strategy and growth development - Content coaching (to help you learn from pros) - Weekly analytics - Competitve deep dive with target market and competitor analysis though a marketing audit - Cross traffic marketing (mailers, print advertising, digital advertising)

CEO/Owner

2012 – Present

All marketing Services A passionate individual specializing in blending multiple creative disciplines to execute unique and data-driven brand, marketing, sales, and guest service solutions. A mobile marketing agency specializing in brand building, content creation, fully integrated marketing strategy, management, and execution. Digital marketing solutions should enable your business to work smarter and faster, but it’s often seen as an obstacle. With 12 years of experience in digital marketing, award winning campaign creation, and passion for my work I meet (and exceed) your business goals and objectives

Senior Marketing Manager

2019 – 2020

Organized work flow to create a more effective and efficient work environment. Designed and drove marketing efforts to effectively launch and grow the new $45 million Woodward Park City property. Developed brand campaigns and strategic plans to activate opportunities that drove awareness and business while managing a $1.4M marketing budget. Responsible for the development and management of CRM & demand generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking. I managed a small team of marketing professionals focused on executing campaigns including (but, not limited to) email, direct mail, database marketing, and digital marketing.

Senior Marketing Manager

2018 – 2019

Strong analytical skills with the ability to listen, follow-through on tasks and complete projects in a timely manner with attention to detail and accuracy. This position is responsible for day-to-day operations of the Marketing Department, which includes managing websites, budgets, project management, public relations, department administration and resort communications. Working well in a group environment and must have passion for winter and lifestyle sports. The position requires excellent writing & editing skills, be knowledgeable with web design software, Wordpress, HTML5, and be proficient with Google Analytics. ? Website content management ? Website development & analytics ? Track and manage department budgets ? Work closely with internal management to prioritize business and information needs ? Copywriting & editing ? Coordinate internal & external communications ? Public relations & spokesperson ? Project management ? Maintains professional and technological knowledge by attending internal Leadership and Development series. ? Support cross-functional teams throughout the company through marketing

Marketing & Communications Manager

2015 – 2018

Strong analytical skills with the ability to listen, follow-through on tasks and complete projects in a timely manner with attention to detail and accuracy. This position is responsible for day-to-day operations of the Marketing Department, which includes managing websites, budgets, project management, public relations, department administration and resort communications. Working well in a group environment and must have passion for winter and lifestyle sports. The position requires excellent writing & editing skills, be knowledgeable with web design software, Wordpress, HTML5, and be proficient with Google Analytics. ? Website content management ? Website development & analytics ? Track and manage department budgets ? Work closely with internal management to prioritize business and information needs ? Copywriting & editing ? Coordinate internal & external communications ? Public relations & spokesperson ? Project management ? Maintains professional and technological knowledge

Content Specialist

2015 – 2015

Craft clever and engaging copy for content generation and develop concepts with viral potential. Built and maintained project and asset management systems. Maintained a consistent look and feel throughout all web properties. Assured web-based information was archived for future needs and reference.

Social Media & Events Coordinator

2014 – 2015

Achieved a strong, visible social media presence through scheduling, posting, monitoring and responding through all social channels. Photographed with an eye for creating online/print content. Planned, organized and executed events.

Content Coordinator & Sponsor Liason

2014 – 2014

Interactive Services Coordinator

2013 – 2014

Marketing & Sales Coordinator

2012 – 2013

Attended trade shows and solicited sales as an official Woodward Tahoe representative. Member of the Woodward Tahoe social media and blog team. Prepares marketing reports by collecting, analyzing, and summarizing sales data. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.

Sales & Marketing Director

2012 – 2012

AutoCSI - Leading the auto industry in QR Code Marketing. Every vehicle in your inventory will have a QR Code that leads your salespeople and customer's to that vehicles landing page and microsite when scanned. The QR Auto Sales product will display photos, vehicle demonstration video, options, specs, OEM incentives, touch to call, get a quote and more. Go to www.qrautosales.com. AutoCSI Business Process Improvement consulting company was developed after 18 years of retail and wholesale experience in the automotive industry including experience at Toyota Motor Sales, USA - Lexus division and retail position. Go To www.Auto-CSI.com Tasks include creating engaging content through writing, photography, video & design working with contributors, website design. Specialties Automotive Retail and Dealership QR Code marketing through mobile websites

Administrative Assistant

2010 – 2012

Organized workflow to create a more effective and efficient work environment. Streamlined tasks to improve workflow. Managerial position over other student workers. Promoted to full time employee for demonstrating leadership.

Bachelor's

2008 – 2012

Bachelor's