Tucker Norred

Marketing Manager

Truckee | United States

Skills

No information

Interests

Graphic design

Videography

Web design

Photography

Ecommerce

Industries

Bike

Outdoor

Skate

Snow

Wake

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Tucker

WHAT DRIVES ME? As a marketer with an emphasis on communications and brand development, I have a passion for learning and developing programs that help companies maximize the psychological impact their brand plays on driving customer behavior. I thrive on helping businesses to better understand their target market(s), develop messaging and communicate it in a manner that is understood and preferred by the ones receiving it.

WHAT ARE MY STRONGEST SKILLS? Communications strategy, brand development and marketing operations are what I enjoy and where I make the biggest impact. I pride myself on being a well-rounded leader who thrives on inspiring others. Colleagues have identified me as a “big picture” thinker whose strength is business strategy, but also possesses just the right amount of creativity to adapt in an ever-changing situation. More specifically, I bring solid analytical, organizational and project management skills, strong written and verbal communication abilities, a keen eye for graphic design and a visionary, entrepreneurial work ethic. A team-player that can really contribute to any organization.

Trajectory

Nov 2020 — Now

Marketing Manager · Agent Upgrade

From branding and marketing to social media and consulting, I have offered a range of services that meets the unique challenges each of our clients face unlocking the world’s leading real estate agent’s potential. Working with top-performing Compass agents across the US I envisioned a world where agents can take risks, defy norms, and elevate the experiences of their clients through one-of-a-kind branding and marketing strategies. My passion and my processes empower clients to embrace creativity, charting new paths without fearing a misstep. I assist in helping agents grow their market share and feel confident doing so. Working with some of the best minds Direct responsibilities include: - A brand key exercise & brand message to promote luxury listing marketing - Social media strategy and management - Website management on platforms from WordPress to drupal - Email marketing through Compass Marketing Center, Mailchimp and Sendgrid - Brand strategy concept and style guide with brand key - Social Advertising Services(Instagram In-feed and stories, engagement services) - Google SEM advertising - Listing presentation development from the gound up - Custom animated email assets - Full visual identity refresh through imagery and visual direction - Custom templates and coaching - Content strategy and growth development - Content coaching (to help you learn from pros) - Weekly analytics - Competitve deep dive with target market and competitor analysis though a marketing audit - Cross traffic marketing (mailers, print advertising, digital advertising)

May 2012 — Now

CEO/Owner · Tucker Norred Marketing Services

All marketing Services A passionate individual specializing in blending multiple creative disciplines to execute unique and data-driven brand, marketing, sales, and guest service solutions. A mobile marketing agency specializing in brand building, content creation, fully integrated marketing strategy, management, and execution. Digital marketing solutions should enable your business to work smarter and faster, but it’s often seen as an obstacle. With 12 years of experience in digital marketing, award winning campaign creation, and passion for my work I meet (and exceed) your business goals and objectives

May 2019 — Sep 2020

Senior Marketing Manager · Woodward Park City

Organized work flow to create a more effective and efficient work environment. Designed and drove marketing efforts to effectively launch and grow the new $45 million Woodward Park City property. Developed brand campaigns and strategic plans to activate opportunities that drove awareness and business while managing a $1.4M marketing budget. Responsible for the development and management of CRM & demand generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking. I managed a small team of marketing professionals focused on executing campaigns including (but, not limited to) email, direct mail, database marketing, and digital marketing.

May 2018 — May 2019

Senior Marketing Manager · Boreal, Woodward Tahoe & Soda Springs

Strong analytical skills with the ability to listen, follow-through on tasks and complete projects in a timely manner with attention to detail and accuracy. This position is responsible for day-to-day operations of the Marketing Department, which includes managing websites, budgets, project management, public relations, department administration and resort communications. Working well in a group environment and must have passion for winter and lifestyle sports. The position requires excellent writing & editing skills, be knowledgeable with web design software, Wordpress, HTML5, and be proficient with Google Analytics. ? Website content management ? Website development & analytics ? Track and manage department budgets ? Work closely with internal management to prioritize business and information needs ? Copywriting & editing ? Coordinate internal & external communications ? Public relations & spokesperson ? Project management ? Maintains professional and technological knowledge by attending internal Leadership and Development series. ? Support cross-functional teams throughout the company through marketing

Oct 2015 — May 2018

Marketing & Communications Manager · Boreal Mountain Resort, Woodward Tahoe & Soda Springs

May 2015 — Oct 2015

Content Specialist · Woodward Tahoe

Craft clever and engaging copy for content generation and develop concepts with viral potential. Built and maintained project and asset management systems. Maintained a consistent look and feel throughout all web properties. Assured web-based information was archived for future needs and reference.

Aug 2014 — Apr 2015

Social Media & Events Coordinator · Boreal, Woodward Tahoe and Soda Springs

Achieved a strong, visible social media presence through scheduling, posting, monitoring and responding through all social channels. Photographed with an eye for creating online/print content. Planned, organized and executed events.

May 2014 — Aug 2014

Content Coordinator & Sponsor Liason · Woodward Tahoe

Sep 2013 — Apr 2014

Interactive Services Coordinator · Boreal, Woodward Tahoe and Soda Springs

Oct 2012 — Jun 2013

Marketing & Sales Coordinator · Boreal, Woodward Tahoe & Soda Springs

Attended trade shows and solicited sales as an official Woodward Tahoe representative. Member of the Woodward Tahoe social media and blog team. Prepares marketing reports by collecting, analyzing, and summarizing sales data. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.

May 2012 — Oct 2012

Sales & Marketing Director · AutoCSI

AutoCSI - Leading the auto industry in QR Code Marketing. Every vehicle in your inventory will have a QR Code that leads your salespeople and customer's to that vehicles landing page and microsite when scanned. The QR Auto Sales product will display photos, vehicle demonstration video, options, specs, OEM incentives, touch to call, get a quote and more. Go to www.qrautosales.com. AutoCSI Business Process Improvement consulting company was developed after 18 years of retail and wholesale experience in the automotive industry including experience at Toyota Motor Sales, USA - Lexus division and retail position. Go To www.Auto-CSI.com Tasks include creating engaging content through writing, photography, video & design working with contributors, website design. Specialties Automotive Retail and Dealership QR Code marketing through mobile websites

Jan 2010 — May 2012

Administrative Assistant · Sierra Nevada College

Organized workflow to create a more effective and efficient work environment. Streamlined tasks to improve workflow. Managerial position over other student workers. Promoted to full time employee for demonstrating leadership.