Tru Filyaw
Creative Director & Brand Manager · NBA Phoenix Suns / WNBA Phoenix Mercury
Florence, SC
Work Experience
Creative Director & Brand Manager
NBA Phoenix Suns / WNBA Phoenix Mercury2015 – 2018
• Manage a team of designers and executed strategic marketing directives in support of stated business goals • Develop, implement and enforce brand standards, in particular those involving team logos, marks and campaigns • Establish and maintain relationships with vendors to ensure the most cost efficient means of producing print collateral, marketing material and signage • Oversee design, production and web development • Collaborate with photographers to direct team and dance team photo shoots
Creative Director
NASCAR2013 – 2015
• Built NASCAR Creative Design department • Manage a team of designers in Charlotte, Daytona Beach and New York City • Establish and maintain relationships with vendors to ensure the most cost efficient means of producing print collateral, marketing material, signage and apparel • Oversee design and production • Collaborate with photographers to direct driver and brand shoots
Creative Director
NBA Charlotte Bobcats2007 – 2013
• Managed a team of designers and executed strategic marketing directives in support of stated business goals • Developed, implemented and enforced brand standards, in particular those involving team logos and marks • Established and maintained relationships with vendors to ensure the most cost efficient means of producing print collateral, marketing material, signage and apparel • Oversaw design and production of season tickets, game programs, yearbooks, media guides, pocket schedules, posters, internal and external arena signage, vehicle wraps, apparel graphics and sales and partnership collateral • Collaborated with photographers to direct team and dance team photo shoots • Retouched photos used in team posters, calendars and other print collateral
Creative Manager
NBA New Orleans/Oklahoma City Hornets2005 – 2007
• Managed a team of designers and execute strategic marketing directives in support of stated business goals for two NBA markets simultaneously • Worked with an external creative agency to execute specific marketing directives • Developed, implemented and enforced brand standards that were unique to each of the two markets • Established and maintained relationships with vendors in two markets to ensure the most cost efficient means of producing print collateral, marketing material, signage and apparel • Oversaw design and production of season tickets, game programs, yearbooks, media guides, pocket schedules, posters, internal and external arena signage, vehicle wraps, apparel graphics and sales and partnership collateral • Collaborated with photographers to direct team and dance team photo shoots • Retouched photos used in team posters, calendars and other print collateral
Graphic Designer
Manhattan Associates2005 – 2005
• Managed the design department • Led the design of company’s brand refresh • Developed and produced all marketing print materials and packaging • Worked with outside agencies to create new trade show booths and point of purchase displays • Collaborated with photographers and videographers to create still and motion images for collateral
