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• Manage a team of designers and executed strategic marketing directives in support of stated business goals 
• Develop, implement and enforce brand standards, in particular those involving team logos, marks and campaigns
• Establish and maintain relationships with vendors to ensure the most cost efficient means of producing print collateral, marketing material and signage
• Oversee design, production and web development  
• Collaborate with photographers to direct team and dance team photo shoots 

Creative Director & Brand Manager

• Built NASCAR Creative Design department
• Manage a team of designers in Charlotte, Daytona Beach and New York City
• Establish and maintain relationships with vendors to ensure the most cost efficient means of producing print collateral,
marketing material, signage and apparel
• Oversee design and production
• Collaborate with photographers to direct driver and brand shoots

Creative Director

• Managed a team of designers and executed strategic marketing directives in support of stated business goals
• Developed, implemented and enforced brand standards, in particular those involving team logos and marks
• Established and maintained relationships with vendors to ensure the most cost efficient means of producing print collateral,
marketing material, signage and apparel
• Oversaw design and production of season tickets, game programs, yearbooks, media guides, pocket schedules, posters,
internal and external arena signage, vehicle wraps, apparel graphics and sales and partnership collateral
• Collaborated with photographers to direct team and dance team photo shoots
• Retouched photos used in team posters, calendars and other print collateral

• Managed a team of designers and execute strategic marketing directives in support of stated business goals
for two NBA markets simultaneously
• Worked with an external creative agency to execute specific marketing directives
• Developed, implemented and enforced brand standards that were unique to each of the two markets
• Established and maintained relationships with vendors in two markets to ensure the most cost efficient means
of producing print collateral, marketing material, signage and apparel
• Oversaw design and production of season tickets, game programs, yearbooks, media guides, pocket schedules,
posters, internal and external arena signage, vehicle wraps, apparel graphics and sales and partnership collateral
• Collaborated with photographers to direct team and dance team photo shoots
• Retouched photos used in team posters, calendars and other print collateral

Creative Manager

• Managed the design department
• Led the design of company’s brand refresh
• Developed and produced all marketing print materials and packaging
• Worked with outside agencies to create new trade show booths and point of purchase displays
• Collaborated with photographers and videographers to create still and motion images for collateral

Graphic Designer

Tru Filyaw is a Creative Director & Brand Manager at NBA Phoenix Suns / WNBA Phoenix Mercury in Florence, SC.

Tru Filyaw

Tru Filyaw

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