Troy Smits
Lead Packaging Designer · Incase
San Juan Capistrano, CA
In My Own Words
Design runs deep in my veins. It all started at an early age when I began coloring on walls and creating cardboard fortresses in our family’s living room. Over the years I evolved into other forms of media, but always making sure my artwork made it to the refrigerator door. Later on in life, I decided to focus my creativity in the area of graphic design. Switching from pen and paper to the digital canvas. I started working at advertising agencies and action sports brands, all while fine-tuning my creative skills, and pursuing my passion for art and action sports.
Work Experience
Lead Packaging Designer
Incase2021 – Present
I take pride in making eco friendly packaging for all things produced by incase. From backpacks to phone cases. If it needs a package I will find a way to keep it simple, eye catching and most importantly eco friendly.
SENIOR GRAPHIC DESIGNER
Urban Armor Gear2017 – 2020
Responsible for global design of all product packaging, OOH advertising, digital assets, sales collateral, and PR media kits and special projects.
SENIOR GRAPHIC DESIGNER
Fox Head, Inc.2016 – 2017
Work with Marketing Design team on all projects for MX and MTB. Ranging from POP, Catalogs, Packaging and In Store Displays.
Senior Designer
Billabong USA2006 – 2016
Worked with design team on advertisement, event signage. Designed all window advertisement for United States and in-store signage for key stores and accounts.
Digital Imaging Designer
Quiksilver2005 – 2006
Worked in the creative department on seasonal catalogs for both the Roxy & Quiksilver brands.
Production Artist
Kovach Marketing2004 – 2005
Worked with the design team on all accounts. Built and re-sized print advertisements, email blasts, floor plan designs for new homes and catalogs. Designed, letterhead and locator maps.
Production Artist
ARSNL Creative2002 – 2004
Worked with the creative team on all production aspects for their clients Rusty Surfboards & Apparel, Flow Snowboarding and Arnette Sunglasses. Built and re-sized, print and web advertisements. Executed layouts for p.o.p. and trade show imagery.
Creative Assistant
McElroy: FCB2000 – 2002
Assisted the creative department in building print ad comps, scanning images and photo retouching. Prepared presentation materials and managed all creative assets.
