Feb 2022 — Jan 2023
Sr. Marketing Manager (contract) · McKown, Weinstein, & Associates
Approved advertising and marketing material prior to release, and served as the liaison between the creative department
and clients, media, print partners, vendors and stakeholders.
• Development of presentations, strategy, and marketing materials.
• Oversaw photographers and videographers to ensure world class images were foundational to capturing and marketing all
listings, ensuring the company's reputation in the marketplace.
• Managed the financial objectives of projects to meet objectives and market conditions.
• Full scope production management of branding and advertising jobs.
• Management of multiple projects simultaneously, ensuring quality assurance of the final, as well as ensuring the final was
on time, within budget and scope, and on brand.
Aug 2021 — Jan 2022
Sr. Product Marketing Manager - Direct to Consumer · National Football League
Develop go-to-market plans for NFL subscription products; requires overseeing multiple cross-team/departmental projects
simultaneously.
• Implement and update cross-channel campaigns and calendars with respective channel owners to drive awareness and subscriptions.
• Design, test, and evaluate retention-based initiatives.
• Work with creative teams to oversee the development of all promotional assets (digital and print), and consumer facing
messaging. Ensured all material was on time, within budget and scope, and on brand.
• Work alongside external media agencies and partners as well as multiple internal departments to plan, execute, and optimize paid media campaigns, constantly keeping abreast stakeholders of their media spends and returns.
• Collaborate with Digital Media, Product and UX teams on cross platform user experiences.
May 2021 — Jul 2021
Brand Licensing Program Manager · Acer, Inc
Ensure brand and quality standards are maintained with all (international) B2B parters through product and copy writing/
messaging creation, proofing, approvals and edits, ensuring exceptional customer relationships.
• Communicate and collaborate with internal customers as well as stakeholders and outside vendors.
• Ensure success of each licensee through on-going management, supporting their business needs, performing efficient and accurate delivery of services, and assisting them in growth plan execution.
• Management of global NPD product launches including product design, packaging, licensing, advertising, web design, public
relations, internal communications, and concluding with measuring the overall success of the product launch - this requires
exceptional attention to detail.
• Negotiation of contracts, extensions, amendments, and renewals.
• Presentation of business parter products to internal as well as external teams, executives, and media.
Marketing Consultant (Self Employed)
Outside advisement and implementation of various marketing strategies determined by individual business needs.
Apr 2016 — Apr 2018
Consumer Promotions Manager · Monster Energy Beverage Company HQ
April 2016 - April 2018
• Worked harmoniously to foster cross-team/departmental relationships with multiple internal global Marketing departments and outside agencies to create and execute regional promotions, national promotions, custom account-specific promotions and brand
campaigns.
• Director of relationships with high-level corporate partnerships and properties, and built and maintained relationships with international project stakeholders.
• Lead planning of the complete GTM promotion creation process including: ideation, artwork development, copy writing, brand
management, entry mechanics and back-end development, rule creation and promotion registry where necessary, legal
agreements, selecting and managing vendors, winner selection and confirmation (management of outside agency), prize
fulfillment, and POS shipment.
• Director and management of newly established Consumer Promotions team. Created and maintained processes, procedures, and guidelines.
• Reviewed and analyzed business strategies through various tools including Nielsen data, market research, and weekly
inspection.
Dec 2013 — Apr 2016
Creative Traffic Manager · Monster Energy Beverage HQ
• Point person for and project management of all incoming print and packaging jobs to the creative department for domestic and
international markets (average 120 projects/month with budgets ranging from $1K to $15M), utilizing the ability to thrive in a
fast-paced, ever-changing work environment with tight deadlines.
• Developed and managed the internal routing process for approval of creative projects.
• Allocated jobs to the creative team (14 members including art directors, graphic designers, illustrators, photographers and
production artists) to ensure each individual’s strengths and skill sets were utilized most effectively for each job, while keeping
a balanced workload throughout the department.
• Generated and maintained high volume job status reports; creative jobs relating to product and package design, point of sale,
marketing collateral, events materials, consumer promotion materials, press kits, and product launches.
• Assisted in Intellectual Property management.
• Built and maintained a library of all creative assets and project profiles.
Feb 2012 — Nov 2013
Marketing Project Manager · OCBS, Inc
• Increased client satisfaction and retention by identifying and executing new marketing tactics.
• Production and proofing of POS and website content.
• Optimized social media and email campaigns conducive to strengthening client relationships.
• Strengthened brand identity by ensuring consistent branding and messaging throughout all marketing communications.
• Coordinated Trade Show exhibits at industry events.
• Oversaw the development of proposals, bids, quotations, RFP reponses and RFP reviews..
Jan 2010 — Jan 2012
Advertising & Public Relations Specialist · First Team Real Estate HQ
#1 Independent Real Estate company in California with over 30 locations, supporting over 4,000 employees and agents.
Advertising & Public Relations Specialist January 2010 - January 2012
• . Full scope production management of brand and product advertising jobs
• Managed corporate print advertising budget, ensuring the product was advertised to the correct audience for maximum return.
• Management of Advertising Department projects; this included budget estimating, approving advertising material prior to printing,
and serving as the liaison between the creative department and all clients, print partners, media and stakeholders.
• Elevation of brand identity through public relations, which resulted in First Team being voted the #1 real estate company in 2011.
• Media planning: Creation, presentation and execution of media plans across multiple platforms.
Jul 2009 — Feb 2010
SEO Specialist · McFarlin & Geurts LLP
• Website management: Updated the company website blog and discussion forum with new information and topics on a consistent basis. Increased website traffic by 30% using organic SEO tactics.related current event
• Management of company presence on social networking sites.
Dec 2007 — Sep 2009
Marketing Coordinator · Orange Country Spectrum Kids, Non Profit Organization
December 2007 - September 2009
• Researched and contracted venues and sponsors for fundraising events.
• Designed and assisted in production of press releases, promotional flyers, web content, brochure content, and job proposals for events.
• Vendor contract negotiation and preparation.
