Go-to-market thought leader providing trusted counsel on marketing and experience direction, growth plans, engagement strategies, and enablement

• Provide strategic advisement, public relations counsel, and media relations coaching to leadership, supporting company executives on key issues and opportunities. • Drive internal and external messaging, including provider communications, consumer marketing, community relations and culturally competent member engagement. • Develop grassroots wellness initiatives and address health disparities through community partnerships at Wellness Centers and events. • Create and deliver strategic, data-driven marketing initiatives to support growth in membership, high member and provider satisfaction ratings and increased employee engagement. • Successfully manage complex, cross-departmental projects and expansive marketing and materials budget. • 2017 Southern Public Relations Federation Award of Excellence for Freedom to Choose Medicaid Expansion educational campaign • 2018 Southern Public Relations Federation Senior Practitioner

• Captured top market share, increased member satisfaction rates, and exceeded yearly enrollment forecasts through research and branding strategy. • Managed state-wide field team and multi-million dollar marketing budget. • Identified trends and health disparities, leveraging key community and provider partnerships for successful collaboration on health education initiatives in underserved communities. • Ensured compliance with regulations, and served as media spokesperson.

Specializing in healthcare and wellness brand promotion. • Social media and grassroots marketing.

External Communications Director - Promoted from field management to define and promote the SilverSneakers® brand. Created and sustained relationships with health plan leaders, key industry groups and both national and local media while providing public relations support for 9,400 partnering fitness centers. As District Manager, managed team of 13 across LA, TX, OK and NE. As an Account Manager, I identified new business opportunities and increased program participation and retention throughout MS, LA and East Texas