Creative Agencies

Fashion

Lifestyle

Outdoor

Triathlon

Health & Fitness

Camping

Trail running

Ultra running

Road cycling

Plant based

Director

Top Management

I am an accredited and award-winning storyteller, brand builder and community engagement strategist. From nonprofits to Fortune 500 healthcare, each of my roles has been connected by a common thread - helping others achieve their best health. An avid trail runner and lifelong outdoor enthusiast, I have a special interest in promoting healthy living through outdoor recreation. 

Core competencies:
 Community partnerships
 Public & media relations 
 Cause marketing
 Relationship building
 Grassroots advocacy
 Team leader
 Business analytics
 Member/customer engagement
 Brand management
 Strategic planning
 Territory management
 Creative ideation & follow-through
 Budget management 

Go-to-market thought leader providing trusted counsel on marketing and experience direction, growth plans, engagement strategies, and enablement

• Provide strategic advisement, public relations counsel, and media relations coaching to leadership, supporting company executives on key issues and opportunities.
• Drive internal and external messaging, including provider communications, consumer marketing, community relations and culturally competent member engagement.
• Develop grassroots wellness initiatives and address health disparities through community partnerships at Wellness Centers and events.
• Create and deliver strategic, data-driven marketing initiatives to support growth in membership, high member and provider satisfaction ratings and increased employee engagement. 
• Successfully manage complex, cross-departmental projects and expansive marketing and materials budget.
• 2017 Southern Public Relations Federation Award of Excellence for Freedom to Choose Medicaid Expansion educational campaign 
• 2018 Southern Public Relations Federation Senior Practitioner

Director of Communications/Marketing

• Captured top market share, increased member satisfaction rates, and exceeded yearly enrollment forecasts through research and branding strategy.
• Managed state-wide field team and multi-million dollar marketing budget.
• Identified trends and health disparities, leveraging key community and provider partnerships for successful collaboration on health education initiatives in underserved communities.
• Ensured compliance with regulations, and served as media spokesperson.

Director of Marketing & Communications

Specializing in healthcare and wellness brand promotion.
• Social media and grassroots marketing.

Owner

External Communications Director - Promoted from field management to define and promote the SilverSneakers® brand. Created and sustained relationships with health plan leaders, key industry groups and both national and local media while providing public relations support for 9,400 partnering fitness centers. 

As District Manager, managed team of 13 across LA, TX, OK and NE.
As an Account Manager, I identified new business opportunities and increased program participation and retention throughout MS, LA and East Texas

SilverSneakers Fitness Program

Tricia Grayson is a Director at Managed Care Organization in Bossier City, LA. View their experience, skills and work history on Malakye — the professional…

Tricia Grayson — Director at Managed Care Organization

Tricia Grayson

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