Trent Lopez

Trent was the Dealer Marketing Manager at Zero Motorcycles, where he managed the marketing efforts for the company through the sales team and dealer network. He served as the bridge between sales and marketing, creating marketing materials and plans, providing marketing campaign tools, and working with vendors to develop and deliver marketing tools directly to dealers for campaign roll-out

Sales/Brand/Marketing/Social Media. Customer service expert. Experienced in managing some of the largest known brands in the world and helping them reach new goals. Responsible for multi-platform audience growth content strategy surrounding a slate of Gaming projects, events/shows, original video productions, competitions, and editorial on a website, and magazine. Builds & maintains the definitive Motorsports Programming content calendar across multiple social media channels. Work with cross-functional teams responsible for paying into audience development: Advertising, Production, Social Content, Community, Communications, Marketing, and Insights/Analytics. Collaborate with Advertising to shape a cohesive Motorsports-audience development paid media strategy Account/Brand Manager In charge of managing current accounts, as well as connecting with new sales, and new accounts alike. Passionate about implementing large-scale marketing campaigns, and works closely with the Director of Brand Marketing to help build world-class marketing programs that establish, while managing the look and feel of the brand. Manages the day-to-day interactions with creative partners, including advertising and production agencies, strategic brand partners, and internal brand creative and publishing groups. Manage marketing campaigns including major product/technology launches, product promotions, branding initiatives, and key selling period promotions in support of business unit and corporate initiatives Craft and implement strategic positioning and messaging platforms, execute marketing plans and define budgetary parameters Define campaign objectives, target audiences, strategies/tactics, key messaging and assets, creative deliverables, timelines, and measurement; secure executive and regional support Drive cross-functional teams to execute key campaign strategies/tactics and deliverables Drive regular communications to supervise status and measurement of campaign deliverables Build and coordinate execution of creative, web, partner, and retail materials Lead key campaign activities as needed including consumer promotions, advertising, partner/customer marketing, and digital marketing Sync with the product management team’s product roadmap, features, positioning, etc

Demonstrates the capacity to represent an extensive category line that reflects careful brand initiatives to achieve and surpass sales goals. • Continued to show collaborative endeavors with internal product development teams that translates into strong retail partner relations and the utmost respect in the industry. • Career history that reflects success in maintaining, expanding, and new business opportunities • Transitioning prospects into new business development. • Adapts to new customer requirements to become an expert to create selling strategies while elevating the company as a premier supplier. • Hands-on key account management, business development and selling to domestic and international big box and specialty gaming retailers. • Professional etiquette and ability to speak, write, and communicate via email, telephone, and face to face interactions. • Remains calm under pressure • Problem solver • Results and deadline driven • Proven highly organized

Dedicated sales manager with several years of product knowledge with exceptional training in sales/ Marketing skills and tactics. Team player in a professional atmosphere with the ability to overcome and produce.