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Board of Directors/Founder Colorado Snowboard Archive

Education & Training

Trent Bush is a proven entrepreneur, innovator, and multidisciplinary design, development, and commercialization leader who has created an unrivaled list of iconic products and brands over more than three decades. His extensive experience has provided a broad worldview and in-depth personal knowledge of brand and product creation lifecycle from ideation and design to manufacturing, strategy and communication. He has achieved this through understanding the importance of true authenticity as it relates to modern brands in today’s consumer market: A brand is either authentic at EVERY level, or it’s not authentic at ANY level.

Trent keeps his roots firmly planted in the knowledge of the past, with a perpetual  drive to define the future, enjoying the ride along the way...

Board member of the Colorado Snowsports Museum and  Hall of Fame, and founder of the Colorado Snowboard Archive. After recruiting David Alden and Kurt Olesek in the mission, we opened the doors after 3 years of planning and a solid year of installation to incredible reviews.

The exhibit spans the early innovations/innovators in snowboarding, from the Lazboard forward. We were also able to uncover the incredible story of the Bunker Company's Sno-Surf from the 1930's, as well as fill many gaps in the 60's and 70's, which were completely unknown in snowboarding until now.

Contributing knowledge and expertise to Black Lab Sports' diverse group of entrepreneurs and initiatives.

Executive Mentor

Taking the leap to redefine performance apparel systems from the skin to the environment, and having a great time along the way. This never gets old…

Equal parts art and intelligence, ARTILECT is an apparel studio shaped by a deep respect for the past, with a laser-focus on the future. We are a team of innovators and rule breakers driven by a relentless pursuit of progress, utilizing innovative technologies in materials, construction, and fit. We exist to empower today’s intrepid explorers at the highest levels of performance, with maximum sustainability for future generations. Born in Boulder, alive in the world.

Founder | Co-CEO | Co-Owner

Leveraging decades of technology-driven design, brand building, and development experience towards the future of GBG-SL’s global brands Dakine, Saga, and Spyder.

Vice President Design

Black Diamond is one of the industry's most authentic brands in the backcountry snow/climb/technical space, founded on engineering excellence and technology, supplying the most advanced apparel and equipment to the industry.

Vice President Apparel

Worked in all aspects of product and brand design, innovation, and manufacturing to help position Mountain Hardwear for success into its second 25 years.

Vice President Design and Product

Trent Bush Design + Create offers the application of more than 2 decades of top level brand innovation through strategy, design, development, and manufacturing, fulfilling client needs in apparel, industrial, and graphic design, manufacturing consulting, and brand strategy. Focused in lending a unique understanding of authenticity and global network to design and create compelling product and branding initiatives across multiple industries, with global manufacturing capabilities in apparel and accessories, consumer goods, and electronics.

Design, brand creation, and manufacturing excellence for a diverse client base including The Hundreds, Oakley, Fjallraven, Brunton, Outdoor Research, Hestra, Oakley, Marmot, Pearl Izumi, Celtek, Siege Audio, Vail Resorts, Blackhawk!, Nixon, Jackson Hole Resort, Hapa Sushi, Skullcandy, Nightmare Snowboards, and Nike/Savier footwear.

Founder

Brandbase is the parent company of the brands Nomis, Technine, and SOUND in men’s and women’s streetwear, technical outerwear, snowboards, and bindings.

Responsible for the design, development, and manufacture of all Brandbase products, from initial concept to commercialization. Treating brand as a product, created and managed marketing and sales strategies to increase sell-in and sell-through through a distribution system of traditional brick and mortar retail and internet based retailers.

Designed and developed hundreds of products with a focus on innovation, quality, and authenticity in the apparel, snowboard hardgood, and streetwear markets.

Co-Founder

Co-founded Section Clothing Company, which later acquired Technine snowboarding. Responsible for all product design/development output from technical apparel to streetwear, including all branding and id systems, as well as recruiting salesforce, and creating marketing initiatives.

Created the revolutionary Section Progression Systems outerwear feature set, (SPS) which includes 4 patents pending and many features exclusive to Section that provided the innovative basis for explosive growth on a global scale.

Assumed responsibility of the design and development process of snowboards and bindings.

Joined Burton Snowboards and was responsible for providing technical design, color, and merchandising for their outerwear, base layer, and glove products as Creative Manager for the Softgoods department. 

Bringing a new school mentality to Burton, co-created, (with Troy Bush and Greg Dachyshyn) personally named, designed, and branded Analog clothing, ushering in a new direction for Burton as a whole.

Co-designed and was granted a patent for Burton’s Active Lining System, which was the technical outerwear market’s first lining system providing targeted insulative or cooling properties in an apparel system now adopted by many brands in the industry.

Creative Manager/Co-Founder of Analog

Sat with Jake Burton Carpenter as first snowboard industry Directors of SIA.

Board of Directors

Co-founded Twist Clothing Company. Together with partners Troy Bush, Amani King, Justin Hostynek, and Evan Hecox, Twist was an early innovator in the street and snow apparel markets, helping usher the new school skate-driven movement of the early 90's. Twist was one of the first brands to take design, art, music, travel, and lifestyle in equal parts to create an all-inclusive global lifestyle brand that went on to inspire many current labels around the world.

Worked on countless design projects from outerwear to the Twist sunglass brand launched in partnership with Bausch & Lomb and later Lantis Eyewear.

Introduced many innovations to the snowboard market, including the first snowboard specific integration of such mainstay features as venting zips, waist gaiters, and component systems, as well as the first women's specific snowboard outerwear jackets and pants under the Twist name, later to become the women's exclusive brand Tuesday.

Wave Rave in Boulder, CO (and later Mammoth, CA) was one of the first specialty snowboard shops on the planet. It also became an early innovator in the fledgling snowboard apparel market. Created the first pair of Wave Rave snowboard pants, helping lead to the creation of the Wave Rave clothing brand. Worked alongside many people who helped shape the skate/snow industry, including Fran Richards and Rick Alden.

Retail Sales/Design

Trent Bush is a Board of Directors/Founder Colorado Snowboard Archive at Colorado Snowsports Museum and Hall of Fame in Boulder, CO.

Trent Bush

Trent Bush

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