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President / Founder

Executive

Marketing, Event Planning and Public Relations Professional with experience and passion. Functional expertise includes: personnel management, brand management, international relations, financial reporting, customer service, negotiation, problem solving, and Spanish.

Responsibilities: Create and execute marketing and public relations campaigns for high level clients
LIFE TIME FITNESS Aug 2016 - Oct 2017 
- Manage PR teams, marketing coordinators, brand ambassadors, and street teams. Surpassed prior year registrations by 10-20% in all markets for the Gildan Esprit de She women’s race series (triathlon, duathlon, 10K and 5K races). 
VANS TRIPLE CROWN OF SURFING Sep 2007 - Dec 2015 
- Event Management, Marketing, and Public Relations for six week long, multi-venue professional surf competition: public/media speaking, customer service, security clearance/credentials, sponsorship, logistics
INTERSPORT (Cadillac) Jun 2008- Aug 2010 
- Research, create and implement marketing plans to increase market presence in targeted demographic regions, manage budgetary resources, negotiate contracts and supervise market coordinators
- Increased market presence by over 400% from previous campaign efforts
- Surpassed corporate market projections by over 21%

Responsibilities: Envision, develop, launch, and manage a unique global giving adventure performing during 34 acts of service, around the globe, in my thirty-fourth year of life. Transform this experience into a quantifiable and attainable way for people, businesses, and organizations to get involved in philanthropy
Achievements:
- Foster relationships and collaborate with key community leaders and organizations, including Rotary International, Chambers of Commerce, Government Officials, and local business owners/managers to increase awareness and funding of the project
- Spearhead all public relations and media exposure including all major social media platforms, press releases, public speaking opportunities and interviews to increase awareness of the project and Non-Government Organizations (NGOs)
- Generate funding/resources to off-set personal costs and donate to partner NGOs
- Adapt to multiple cultural norms across six continents and coordinate all travel related matters

Responsibilities: Manage internationally renowned aquatic center with two Olympic and one 25 yard swimming pools and promote City programs including special events, water aerobics, summer camps, health and safety courses, and Learn-to-Swim. Management included training, scheduling and disciplining a staff of over 130, creating and negotiating contracts with lessees including Masters and age-group swim clubs, triathlons, water polo tournaments, television commercials and music videos, as well as allocating and invoicing for such facility use. Promotion included creation of flyers, and maintenance of City website and Twitter. Achievements:
- On-site facility management for the 2010, 2013, and 2014 USA Swimming Nationals and USA Swimming Junior Nationals and 2010 Pan Pacific Swimming Championships with attendance of approximately 35,000. Broadcast nationally and internationally by NBC and ESPN

Aquatics Coordinator - Special Events/Programs

Responsibilities: Generate new sponsorships, create promotions and renew existing sponsors by developing effective promotions and initiating strategic public relations.
Achievements:
- Prospected and met with new business to business partners to understand goals and ascertain budgetary restraints and recommended sponsorships packages based on this information
- Scripted and presented custom promotional proposals by combining traditional means of advertising (TV, Radio, signage) with in and out of arena promotions and community relation programs

Account Executive - Corporate and Broadcast Sales

Responsibilities: Prepare and implement strategic and creative marketing and promotions, develop public relations plans to over 10 nationwide markets and 12 show properties. Achievements:
- Managed all event financials–ticket sales, arena rent, charitable shares, marketing budgets - Consistently met and exceeded corporate projections by 10-25%
- Grossed over $3.1 million in ticket sales during first year of employment

Field Marketing and Sales Manager

Tracy Stayton is a President / Founder at Compete 2 Complete, LLC in Irvine, CA.

Tracy Stayton

Tracy Stayton

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