• developed children’s accessories, footwear and swimwear product lines for disney retail stores worldwide. • evaluated color lap dips, strike-offs and pp samples providing clear revision direction to overseas factories. • reviewed artwork, fabric quality and garment construction of pp sample submissions to ensure brand adherence. • created/distributed production status reports. followed up with vendors, factories and design directors. • worked collaboratively with technical designers, sourcing and brand strategy teams. • negotiated and offered solutions on production, sourcing, costing and factory issues. Met all in-store + ship dates. • attended industry events and trade shows keeping abreast of latest industry news and products.

• developed merchandise for theatrical franchises: ice age, rio, alvin & the chipmunks, the simpsons for mass retail. • created successful licensed glee opi nail polish line sold in Sephora stores nationwide. • worked closely and collaboratively with 20+ licensees establishing timelines and distributing creative assets. • managed digital asset tracking system for recording pp samples and product approvals. • resolved design and production issues with overseas factories in order to meet ship dates. • liaison between talent and creative directors obtaining approvals to meet production dates. • provided graphic design direction and copywriting for product packaging. • attended weekly pd team meetings to report 30+ projects status and open issues. • presented new product ideas, researched/analyzed market trends and held new product line review presentations with detailed competitive analysis.

• designed twenty large outdoor advertising projects for new tv show launches in high profile areas in la and nyc. • supported art directors in revising artwork mechanicals for retail in-store floor displays and signage.

• designed key art for theatrical posters, online advertising campaigns and promotional events. • designed trade show booth artwork, sales collateral and sales presentations. • collaborated with cross functional marketing, sales and licensing teams. • attended press checks, provided color correction and retouching for all print campaign materials. • oversaw style guide creative and production providing art direction to freelance designers and outside ad agencies.