Fashion

Product Development Coordinator

Engineering & Production

Product development specialist with eight years of experience with companies such as Disney, Fox and NBC Universal consumer products division. 

•	developed children’s accessories, footwear and swimwear product lines for disney retail stores worldwide.
•	evaluated color lap dips, strike-offs and pp samples providing clear revision direction to overseas factories.
•	reviewed artwork, fabric quality and garment construction of pp sample submissions to ensure brand adherence.
•	created/distributed production status reports. followed up with vendors, factories and design directors.
•	worked collaboratively with technical designers, sourcing and brand strategy teams.
•	negotiated and offered solutions on production, sourcing, costing and factory issues. Met all in-store + ship dates.
•	attended industry events and trade shows keeping abreast of latest industry news and products.

•	developed merchandise for theatrical franchises: ice age, rio, alvin & the chipmunks, the simpsons for mass retail.
•	created successful licensed glee opi nail polish line sold in Sephora stores nationwide.
•	worked closely and collaboratively with 20+ licensees establishing timelines and distributing creative assets.
•	managed digital asset tracking system for recording pp samples and product approvals.
•	resolved design and production issues with overseas factories in order to meet ship dates.
•	liaison between talent and creative directors obtaining approvals to meet production dates.
•	provided graphic design direction and copywriting for product packaging.
•	attended weekly pd team meetings to report 30+ projects status and open issues.
•	presented new product ideas, researched/analyzed market trends and held new product line review presentations with detailed competitive analysis.

•	designed twenty large outdoor advertising projects for new tv show launches in high profile areas in la and nyc. 
•	supported art directors in revising artwork mechanicals for retail in-store floor displays and signage.

Graphic Designer (contract)

•	designed key art for theatrical posters, online advertising campaigns and promotional events.
•	designed trade show booth artwork, sales collateral and sales presentations.
•	collaborated with cross functional marketing, sales and licensing teams.
•	attended press checks, provided color correction and retouching for all print campaign materials.
•	oversaw style guide creative and production providing art direction to freelance designers and outside ad agencies.

Graphic Designer

tracy fields is a Product Development Coordinator at Disney Stores in santa monica, CA.

tracy fields

tracy fields

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