begun BA degree; transferred to LMU sophmore year

Bike

Dive

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Travel

Copywriting

Dogs

Road trips

Beach bonfires

Reading (and conversing with my fellow book nerds on goodreads)

Live music and good company. creativity.

Marketing & Accounts Manager

Marketing & Sales

Out of the box thinker and innovative leader with 10+ years experience in digital marketing, advertising, copywriting & e-commerce arenas within the action sports, retail, entertainment, non-profit and real estate industries. 

Strong background in brand management, digital marketing strategy and planning, social media, content marketing, influencer activations, campaigns, performance marketing, e-commerce, events, photoshoots, sponsorships, PR and more. 

Fun fact: I was raised by a pack of professional triathletes, which I like to think is the reason behind my trait of unfaltering perseverance and my insatiable appetite for success (...and, lets face it, carbo loading). Want to know more? Let's connect.

- Manage all day-to-day business operations
- Oversee all client communications and bookings, as well as project management with design and development teams 
- Created strategic marketing plan, content calendar, and oversee all digital marketing responsibilities
- Directly manage and mentor team of 3 marketing coordinators and freelance designers and developers
- Responsible for 200% growth in social media following in 60 days 
- Led all promotional & sales efforts surrounding “Blog-Doo Secret Tips Ebook” launch - resulting in 15,000 copies sold in first 30 days and continued steady sales month over month

Strategic & versatile marketing consultant with specialties in social media marketing, ecommence, digital advertising, brand media strategy, copywriting, email marketing, event marketing & planning and creative services/design. Clients/Positions include: 
- Ecommerce & Copywriter, 2XU: www.2xu.com 
- Media Director, TENm Digital Marketing Agency: http://tenm.us/ 
- Event Coordinator, Tone It Up - 2017 TIU Fitness Festival Tour: https://my.toneitup.com/pages/tone-it-up-tour 
- Graphic Design Production Artist, Speedo USA/PVH: http://www.speedousa.com/

Marketing Consultant

•	Supervised & ownership of brand’s marketing & digital programs 
•	Assisted with all public relations including press inquiries and pitches
•	Spearheaded strategic digital influencer initiatives and ambassador collaborations
•	Assisted with forecasting and managing influencer/PR, e-commerce, and overall marketing budget with P&L and KPI accountability
•	Developed and managed all digital marketing & advertising initiatives: SEO, SEM, Paid Search, Affiliate, Retargeting and Social ads
•	Managed all digital content including online catalog, product attributes, pricing and upcoming releases
•	Created and analyzed email campaigns and automations to drive sales, customer retention and brand awareness – increased subscribers by 4600% and revenue by 400% within 5 months (responsible for creative direction to graphic designer, messaging/CTA and copywriting)
•	Managed all paid Social Media campaigns and organic + paid social performance analytics
•	Established an engaging shopping experience that effectively communicated the Beach Riot brand to customers 
•	Oversaw company-wide efforts to build Brand Bio and Style Guide
•	Assisted with photo shoots for Ecommerce and marketing campaigns
•	Concepted and created content for owned media channels – social media, blog, website, e-newsletters, press articles & interviews, etc.
•	Ownership of e-commerce product buys and manage a seasonal exclusives program for web

Ecommerce & Digital Marketing Manager

I oversaw a wide variety of online marketing projects including: website and various app initiatives, crafted and published content and engage with followers on all social media platforms, advertised online and on social media, optimized SEO, executed and taught agents social media and MailChimp skills and strategies, used analytics to optimize online results, and was (and continue to be) an expert on emerging technologies impacting the industry and more. Specific responsibilities included:
• Acted as project lead for new agent websites launch
• Managed affiliate marketing partnerships
• Responsible for managing online marketing budget
• Led training courses and one-on-one sessions with agent's on how to strategically utilize social media, email marketing and online platforms such as Zillow and realtor.com to grow their businesses
• Oversaw brand's social media strategy, paid advertising, planning, content creation and execution
• Managed company blog - from strategy revamp to content creation and management of freelance copywriters
• Strategized, planned and executed region-specific Digital Marketing + Merchandising Calendars in order to maximize brand alignment
• Assisted SEM, SEO, Google Analytics and sales reporting

Online Marketing Manager

Responsible for managing e-commerce merchandising needs & various digital marketing projects for Oakley's international regions (Australia, Canada, and 16 European countries). Focuses include: managing product launches and site content and maintaining product catalog on global Oakley.com sites. I also elevate key products and categories to create an engaging and relevant experience for our visitors. I work collaboratively with the global e-commerce team, Marketing/GTM, Analytics, Creative and Product teams to maximize conversion opportunities. I also help facilitate DTC promotions, quickstrikes and oversee the strategy, planning & execution of region-specific digital merch+marketing calendars.

Global E-Commerce Merchandiser

Worked in Melbourne, Australia for Oakley's South Pacific region (Australia & New Zealand territories)
• Managed all digital marketing content, e-commerce merchandising and site updates for Oakley Australia website 
• Assisted with online promotions, e-mail marketing, Facebook retargeting ads, SEM, merch calendars/planning, analytics and sales reporting
• Utilized Hybris CMS software to launch and merchandise product, managed content and boosted featured and root site categories
• Worked directly with designers, digital agencies, photographers, and internal marketing teams 

Merchandising Coordinator, Oakley South Pacific 

OMG is a startup media/advertising agency based in Melbourne, Australia, whose primary focus is radio advertising for both regional and national Australian outlets.  

Role responsibilities included: 
• Managed all internal and external marketing needs for the agency and clients  
• Oversaw development, copywriting, and design of new company website
• Cultivated relationships with clients via day-to-day interaction, management of special promotions, asset delivery, hospitality offers, etc.
• Worked directly with local partner media networks on commercial scheduling, production, asset management, and promotions

Marketing & Account Manager

O'Neill Clothing - Women's division
• Managed all digital marketing efforts for social media channels, blog, website and EDM
• Created and executed an effective strategic plan for all O’Neill Women’s digital marketing platforms that quadrupled the brand’s social media following in <6 months with a 247% increase in average engagement level
• Developed “Today Is Perfect” contest: the largest social initiative in brand history. Resulted in >15K submissions and over 2M impressions
• Cultivated relationships with retailers, major wholesalers & sales reps to ensure maximum marketing support 
• Worked with top influencers, bloggers & high level media on strategic collaborations
• Team Manager for sponsored athletes, handling scheduling, contracts & media opportunities
• Launched the “O’Neill Style Muses” Ambassador Program 
• Coordinated O’Neill Women’s photo shoots and model castings
• Daily collaboration with PR Agency to identifying brand stories, events, press 

Marketing & PR Coordinator - O'Neill Women's

• Led planning, strategy and execution for all aspects of digital marketing, including social media, online campaign development, website, blog & EDM
• Created & executed 360 degree marketing plan surrounding the company's 20th Anniversary campaign 
• Developed and maintained digital marketing + PR editorial calendars, media & contacts lists
• Created external communications such as company media advisories, press releases, scripting, etc.
• Organized all aspects of event marketing including pre-event planning, promotional tactics, collateral development, partner/vendor activation and on-site activities such as signage and expos, photography, communications & event reporting
• Managed merchandising efforts from design to fulfilling purchase orders
• Direct supervisor to 3 marketing interns
• Acted as primary liaison between internal departments, corporate partners and ou

Marketing Manager

Development Coordinator - Promoted April 2012
Intern - Hired May 2010

• Managed 100+ partner and beneficiary events through “Race for a Reason” grassroots fundraising program 
• Responsible for record growth #s in membership and fundraising dollars during 2011 through innovative outreach, communications and customer service, and detailed event execution 
• Created and implemented year-round stewardship plan for top constituents, including prospect management, direct mail, membership events, presentations and acquisition strategies
• Cultivated relationships with 2,000 high-level supporters and corporate sponsors 
• Trained new employees on all aspects of event management
• Worked directly with partner event companies/outside vendors on contract terms 
• Represented CAF at expos around the US while managing brand and athlete communications
• Served as liaison and support for individuals raising money and seeking sponsorship for large scale events

Development Manager

• Managed the Oakley Olympic Safe House, oversaw guest list, hosted athletes, media officials, and corporate partners
• Assisted Global Sports Marketing and PR teams with sponsored athlete and VIP media relations throughout the Games


Olympic Sports Marketing Intern

Managed personal and professional day to day activities such as travel, scheduling, expenses, and office admin for Chris Carter, writer/director and creator of The X-Files

Executive Administrative Assistant

•  Conducted audience research to determine optimal distribution strategy for film releases nationwide
•  Assisted EVP of marketing with various strategy and research projects, as well as providing script coverage for potential film acquisitions
•  Attended and coordinated at press junkets for upcoming major motion pictures
•  Assisted at red carpet Hollywood film premieres such as Woody Allen’s Vicky Cristina Barcelona and Quentin Tarantino’s Hell Ride

Marketing & Publicity Intern

Torrie Tinley is a Marketing & Accounts Manager at Blog-Doo in Aliso Viejo, CA. View their experience, skills and work history on Malakye — the professional…

Torrie Tinley — Marketing & Accounts Manager at Blog-Doo

Torrie Tinley

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