Tony Weeda

• Brand Manager for Slick Products (SP) a B2C Brand that experienced 339% growth in 2018. • Analyzed KPI’s utilizing Google Analytics, Shopify Reports, and Amazon Seller Central. Metrics included, but not limited to, product sales, marketing expense ratio, FB return on ad spend (ROAS), on-site traffic, and on-site conversion rates. • Presented weekly sales report and analysis to 4x400 CEO on the brand’s actual revenue versus monthly projections. • The main point of contact for Facebook Ad Agency. Responsibilities included, but not limited to, monitor FB budget with respect to ROAS goals, creative/copy approvals, and campaign coordination. • Created and managed E-Commerce marketing calendar for 2018 & 2019 campaigns; Black Friday, holiday, and influencer promotions. • Collaborated with the brand designer on website optimization efforts that resulted in Q3 to Q4 conversion rate boost; 1.77% to 2.79%. • Developed campaign specific product bundles that increased on-site average order value by 30% in Q4. • Utilized A/B optimization and influencer collaborations to increase email list by over 50% in 2018.

• Influencer Program Manager for B2C brands; Slick Products & FC Goods. Tasks included, but not limited to, vet and secure micro/macro influencers, negotiate brand terms and conditions, and develop existing partnerships. • Developed an influencer marketing strategy to maximize returns across organic and paid platforms; Facebook (FB), Instagram, and email. • Influencer marketing collaborations to date have generated over $53,000 in organic revenue for Slick Products. • Integrated E-Commerce Platform (Shopify) with affiliate program software to track influencer traffic and sales performance utilizing unique UTM tags. • E-Commerce Campaign Manager across organic and paid platforms. Tasks included, but not limited to, marketing brief development, campaign task delegation, and project timeline management. • Created project management templates implemented by 4x400 for holiday, brand partnership, and product launch.

• Work with consumers, attorneys, Better Business Bureau (BBB), Attorneys General, and others in the negotiation of goodwill and facilitation of legal settlements in the Western Region.

• Coordinated repair of vehicles to maximize consumer satisfaction utilizing KMA's Field Technical Specialists, District Parts and Service Managers, Product Quality department, and Mobis Part Supplier. • Selected to serve as the primary point of contact in the Contact Center Manager's absence.

• Supported KMA’s Consumer Affairs department with daily data management, administration, and analytical support of escalated customer cases. • Via data analysis procedures saved Kia Motors America’s Consumer Affairs department $2,500.

• Assisted in developing a safer and more efficient manufacturing environment to improve production and increase profit margins.