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Design - Apparel

Commercial Artist, Brand Designer, Apparel Professional.

Creative & Design

Streetwear Graphics Program

JACK FM MERCH CONCEPTS

JACK FM MERCH Design Assignment:
Rapid merch concepts

· Lightweight visual mockups (polished enough for focus-group testing, not final production files.
· Summary sheet highlighting tone, humor, and audience fit for each concept.


CUT AND SEW PROJECT


Cut & Sew SHORTS and JERSEYS — Generic
Assorted Graphics on various fabrications.
Fabrics, Colors and Techniques called out.


Multidisciplinary Designer with years of experienceI work with my clients to develop creative visual strategies for all types of projects and&nbsp;I provide a full range of services from&nbsp;illustration,graphic design, and apparel design to merch development, style guides, mood boards, pitch decks, tech-packs and art direction.With additional skills in marketing assets including&nbsp;campaign visuals,&nbsp;digital ads, social graphics, presentations, storyboards&nbsp;and print design.Highly skilled at translating complex concepts into clear, engaging visuals that strengthen brand identity and support business goals.

Managed day-to-day operations of the art department, ensuring clear and timely communication across designers, production team and sales department maintaining the integrity of the creative vision.
Led coordination of design projects, and developed weekly pitch decks to support key initiatives. A hands on designer contributing to licensed and generic product lines with graphic design support that included apparel graphics, body designs, pitch decks, tech-packs, sample development and web assets. Additionally, I established and maintained a freelancer program to support flexible creative needs.

Sr Graphic Designer

Collaborated with cross-functional teams to develop and execute design initiatives for in house private label programs AVVA Surf and Puppies Make Me Happy. Assisted in the development of apparel graphics, tech-packages, campaign visuals, digital ads, social graphics, print work design, and merch development for Online influencers.
I helped provide branding and visual identity development, and ensured consistency in visual storytelling by maintaining brand guidelines and upholding creative vision standards across all platforms and deliverables.

Senior Graphic Designer

Collaborated with the creative director and account managers in developing trend-driven generic and licensed apparel graphic programs for a variety of retailers. Helping develop creative visual trend strategies for several design initiatives, contributing to various seasonal design collections and market trend forecasting. Developing all manor of apparel graphic prints, pitch decks, tech-packages and trend boards.

As Senior Designer, I led the Young Men’s Apparel Graphics program, collaborating closely with account managers to conceptualize and execute seasonal graphic direction. My responsibilities included presenting project briefs, assigning artwork to the design team, conducting fashion trend research, and developing seasonal color stories. I also played a key role in creating pitch decks for buyers and investors, as well as designing trade show materials and in-store visual displays.
In addition to my design role, I served as Event Coordinator for Blackbook Sessions, the company’s non-profit initiative.
I organized and executed community art contest events aimed at empowering and inspiring creatively driven youth.

Sr. Designer

Tony Sylcott is a Sr Graphic Designer at Thirty Single, Llc in Brea, California.

Tony Sylcott — Sr Graphic Designer at Thirty Single, Llc

Tony Sylcott

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