Tony Reed

Drove game-changing strategic initiatives for North American marketplace development, supply chain enhancement and future business acceleration. Developed innovative account prioritization and service-level methodology to efficiently deploy resources, brand and sales strategy across 50 key accounts representing over 85% of the entire North American business. Generated a 20% increase to on-time availability of products in 2019 resulting from an organizational change initiative related to supply planning and purchasing. Identified and developed $300 million in incremental business opportunities across the organization.

Role based out of Dubai, UAE Led merchandising and activation strategy for $165 million Men’s, Women’s and Kids business operating in 45 unique countries across Middle East and North Africa Delivered a 22% SKU reduction in first 6 months, enhancing profitability, while maintaining order book targets. Generated a 40% increase in on-time delivery of key campaign products with a speed-to-value project. Established a team culture and empowered 4 direct reports to boost morale and productivity.

Led 3 direct reports toward brand objectives, with a focus on individual development. Reduced the product development timeline more than 60% and doubled the business within 2 years by establishing new futures and in-season commercialization models. Analyzed retail and consumer data, and translated insights into actionable business opportunities. Collaborated across the organization to establish a new speed creation and merchandising engine.

Developed and led a team of 3 direct reports responsible for a $220 million annual apparel business. Achieved 12% growth of men’s apparel category, despite overall brand struggle in the US market. Elevated key item propositions in adidas own retail, Dick’s Sporting Goods and other key retailers. Crafted a key fleece franchise which was adopted globally, and now drives 1.5 million units annually.

Managed product strategy for $110 million global Jordan Brand lifestyle and Legacy apparel collections. Partnered with the industry-leading Jordan Brand footwear team to drive story, brand and performance DNA into lifestyle apparel concepts. Generated $6 million (+5%) annually, by establishing the AJI apparel program and managing a comprehensive roll-out plan. Delivered $10 million (+9%) in incremental annual revenue by re-setting key fleece propositions.

Managed global inline, signature and team apparel, base layer innovations and promo NCAA uniforms. Delivered 15% global and 10% U.S. market growth of inline apparel business with a team of 2 direct reports. Tripled US Team apparel business in 2010. Collaborated with athletes and NCAA properties to gather insights and deliver new product concepts.

2-Year apprenticeship program to develop leadership competency in product management and merchandising across a variety of sport categories and product types.