My emphasis was anchored in social theory, social phenomenon, and modern social movements. Gender, Sociology of food, Religion, and Conflict Theory also garnered my studies.
 Activities and Societies: Student Government, Student Life, Alternative Spring Break (ASB), Cycling Club. Freshman Studies TA, Student Orientation Leader, International Student Orientation.

Bike

Lifestyle

Outdoor

Triathlon

Health & Fitness

Cycling

Marketing

Event planning

Communications

Project managament

Great Lakes Sales and Marketing Bridge Builder with expertise in Specialty Retail and Bike Industries. 

Top Management

Experienced sales and marketing professional, coordinator, and connector. Attributes steeped in all facets of Specialty Outdoor / CPG Industry, from Manufacture, to Distribution, and Retail. Strive to engage customers and clients in refreshing connection-driven approaches and events that also meet up with their preferred way of engaging. Currently managing multi-milion commercial wholesale business for Arc'teryx Equipment in the Specialty Outdoor space in the Great Lakes and Dakotas region.    

Areas of Knowledge and Expertise:
Events Logistics & Execution.
B2B / B2C, B2B2C Marketing, Multi-Channel Marketing, Strategic Budgeting and Calendar Planning.
Field Marketing, Brand Messaging, Trade Show Management, Regional Marketing.
Project Management Fundamentals, Collaboration, Cross-functional Alignment, Vendor Negotiations.
MS Suite - Outlook / Teams / Excel, SAP, TIBCO Jasper, NuOrder.
BaseCamp, Asana, Eventbrite.

Currently reading: Daniel Pink, Geoffrey James, Malcolm Gladwell, Seth Godin, Naomi Klein, Wired, Inc., Fast Company, Dwell. Donny Perry, and listening to The Next Big Idea Podcast.

-Guided and grew a privately held 34-door regional domestic strategic account from $10K+ with two shops in S23 with M's Outerwear only, to a multi-million dollar account across 5 categories with 32 shops in F24.  
-Maintained and grew territory order book by 15% YoY by increasing product depth and scope with existing accounts, while navigating supply chain constraints. 
-Executed Go To Market (GTM) strategies for S23 -F23 based on seasonality and spectrum of available-to-sell (ATS) in-season product assortment and forecast accuracy. 
-Ensured best-in-class representation at wholesale partners through trade marketing activations, training, and assortments. 
-Managed account-facing perspective and challenges through ERP transitions from a proprietary platform to SAP S4 and integration with NuOrder B2B platform. 
-Fostered Brand Development & Distributor Relations by conducting VLP product line presentations for specialty retail leadership at local, regional, and national tiers. 
-Facilitated connectivity between wholesale accts and brand-owned flagship stores anchored in Chicago and Minneapolis. 
-Actively engaged in Coaching For Success and Stand Out employee development platforms.

Wholesale Territory Sales Manager

-Managed 236 retail accounts in 20 states, driving sales with 7 Independent Sales Reps in Bike focused Specialty Retail to deploy and execute long-term strategic plan. 
-Activated Brand Advocates in the territory to create a demand-pull in key markets.
-Coordinate the use of internal or external resources in order to provide value-added services to accounts and elevate KPIs.
-Travel extensively in-territory to support existing business, prospecting, Trade Shows, and sales meetings.
-Cross-functional coordination with co-workers based at Italy HQ. 
-Nurtured sales readiness to reduce account learning curve through effective knowledge distillation.

Area Sales Manager Midwest to West Coast

-Maintaining and focusing on growth with retail Bike accounts in the Midwest and Southeast U.S. through in-field interactions and activity support. 
-Main point of contact for B2B Sales, Product Support, Brand Ambassador and consumer engagements. 
-Drove Aftermarket Direct and Distributor Sales by supporting current Dealer Base of 50 and acquired 14 new direct Dealers. 
-Forecasted and managed territory travel and Dealer focused events, CABDA and QBP's Frostbike, to support sales. 

AM Acct Specialist - Americas - Midwest, Southeast

-Transforming work and personal spaces with Promotional Products, Company Stores, Peer-to-Peer/Manager-to-Peer Recognition & Awards, Service Award & Incentive (Points) Programs and ID solutions in the SE US Territory. 
-Focusing on K-12 Education, State Government, and Business verticals. 
-Jul '17 performed 170.9% to goal, Aug '17 139.8% to goal.

Sales Account Manager

- Managed a quad state territory with $13M in value. Grew sales by $220K during Q2-4 of MY16.
- Actively engaged, managed, and serviced, 137 primary and 390 peripheral retailers. 
- Fostered Market Intelligence alongside Field Sales Rep and translated to Regional Sales, Brand, and Product Managers. 
- Communicate with Retailers about menu of products including sales initiatives, promotions, opportunities and placement of products and programs. Demonstrate product knowledge.
- Collaborate with Field Sales Rep to determine strategic focus, assess competitive landscape, identify product verticals, and negotiate pricing terms with retailer leadership.
- Participating stakeholder in feedback loop with coworkers to help retailer’s success and increase sales. Support new hires on the Sales team by sharing Information, Teaching, Mentoring, and fostering emotional intelligence.

Sales Acct Mgr for MI, IN, OH, KY, W. TN

-Created, Managed, and Planned innovative Retailer and Consumer facing Ambassador Strategy.
-Coordinated Senior Management, Product, Creative, and Sales groups to define yearly product focus calendar and measure Key Performance Indicators (KPIs).
-Sourced, negotiated, and managed 12 vendors to produce support materials within budget.
-Managed 3 in-field remote staff with $700,000 annual budget to deploy 20 connection-driven events per month and engage 4K+ poised consumers per year.
Automated registration / web promotion via EventBrite website integration and captured 4K yearly impressions, via Polldaddy iPad survey to communicate consumer impressions within 24 hrs.

Field Marketing Program Manager - U.S.

-Product Knowledge presentations, from 6 brands, at OEM Customer Launches, Distributor Sales events, Trade shows, and Retailer Events to create Product Desire. 
-Supported key product focus and brand stores in Aftermarket, Distributor, and OE Channels. 
-Supported Aftermarket (Distributor and Direct Sales) business with 33 US Outside Sales Reps. 
-Generated $473,799 in U.S. Market with 215 Retailers via Grassroots Ambassador Strategy.
-Rewarded annually during performance reviews. Promoted to US Field Marketing Manager.

US Market Liaison / Technical Ambassador

-Primary point-of-contact for Service, Warranty, After-shipment, and Technical Support.
-Emphasis on problem resolution, negotiation, and solution finding.
-Product Knowledge to 4,500 US Dealer base & Consumers via 800 hotline.
-Rewarded annually during performance reviews. Promoted to Technical Product Ambassador.

Dealer Service Representative

-Responded to technical product and sales quires in specialty outdoor retail environment.
-Provided personalized customer service in a fast-paced and demanding retail environment. 
-Contributed to 2.2 million dollars in single location retail sales. 
-Served as subject matter expert in major U.S. markets, between four metro locations.
-Managed staff scheduling and rectified weekly inventory needs/shortages.

Customer Service Lead

Tony Francione is a Wholesale Territory Sales Manager at Arc'teryx Equipment in Grand Rapids Metropolitan Area, MI.

Tony Francione

Tony Francione

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