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Content Editor / Copywriter

Other

No matter what the product or service, you will never hear me say, “I can’t write about or edit that.” From revolutionary hardware and software security technologies to the latest fashions, kayaks to fine home furnishings, gardening to cameras, I simply figure out how to market them on every channel. I’m of the opinion that good writing is all about synthesizing one’s collective experiences in such a way that you paint a picture with your words. The more you’ve experienced, the more color it adds to your writing. I’ve lived on both the east and west coasts and many states in between, taken harmonica lessons from a blues performer in Mississippi, got married on horseback, repelled off an 8-story parking garage, read every Outside magazine cover-to-cover for over 20 years, even slept in a cave overnight. Believe me when I say I’ve experienced a lot firsthand. I believe my writing has benefited greatly. My specialty? Conversational content. Content that speaks to customers in their language, engaging them on their level. My benefit-oriented copy and headlines get right to the point to provide informed purchase decisions that drive traffic and sales. Did I mention error-free as well? My proofreading and editing skills are in demand regardless of my title.

Freelance editing, copywriting, proofreading, design, and consulting for digital, out-of-home, and print media for retail, eCommerce, technology, publishing, outdoor advertising, packaging, and education industries.

Content Editor / Copywriter / Designer (Freelance)

Creating online naming and product descriptions as the exclusive E-commerce copywriter for the Timberland PRO apparel, accessories, and footwear lines for the North American, European, and Asian-Pacific markets.

Freelance Copywriter (Remote)

Ensured top-tier quality control across all client-facing materials for major global Silicon Valley tech companies; reviewing and refining content for accuracy, consistency, and clarity.

Managed the editorial quality of diverse projects, including presentations, marketing communications, store planning documentation, retail setup guides, eBooks, case studies, social media kits, and more.

Directed, trained, and mentored freelance proofreaders to support a high volume of presentations for an annual worldwide developer conference.

Content Editor

Wrote, proofread, and copy-edited robust web page product descriptions for Infantino, Target, Walmart, and Amazon, plus sales presentations and packaging for US, International, and European Union teams.

Planned, managed, and monitored the PowerReviews Test & Tell review seeding program and Bazaarvoice user-generated content syndication with external vendors.

Audited the 425 Infantino product detail pages on Target, Walmart, and Amazon, suggested revisions, and provided enhanced content addressing unique selling points and competitive differences.

Marketing Manager/Copywriter (Contract)

Wrote effective, interesting, engaging, and informative marketing content for this revolutionary cybersecurity startup for all audiences and communication platforms.

Delivered independent market research presentations and written reports to C-level executives.

Wrote, proofread and copy-edited web pages, social media posts, press releases, articles, blog posts, technical manuals, white papers, datasheets, business plans, presentations, investor updates, executive profiles, government bid applications, videos, book manuscripts, and awards submissions.

Senior Copywriter

Guided marketing content and editorial voice across all digital and print communication channels.

Led editorial pitch meetings with internal and agency partners and executed the editorial calendar.

Wrote creative, concise copy that inspired and informed customers, deepened their relationship with the
brand, increased engagement, and drove store traffic.

Wrote blog posts and weekly emails, developed seasonal themes, and wrote and edited store signage
and collateral.

Creative Storyteller & Copywriter

Web Copywriter – 2016-2018

Wrote and edited authentic, original, online editorial articles and technical product descriptions that improved SEO and engaged customers with aspirational, yet relatable content.

Concepted and wrote product information and how-to demonstration video scripts, directed on-site video and voice-over production, and copy-edited scripts for all content team members.

Analyzed web content opportunities, made recommendations, and developed workflows and tools for tracking and reporting team progress. Copy-edited all website landing pages and articles.


Product Information Manager – 2015-2016

Built and led 7-person team that published over 100,000 product description pages on westmarine.com.

Researched, analyzed, and reported publishing metrics to stakeholders on a weekly and ad hoc basis.


Content Editor – 2014-2015

Managed omni-channel product information for the Apparel, Footwear, and Accessories categories.


Senior Marketing Communications Copy Manager – 2006-2014

Supervised internal and contract copywriters, plus print and online content editing for the largest specialty retailer of boating supplies and related lifestyle merchandise in the US.

Various Marketing & eCommerce Positions

Tom Farmer is a Content Editor / Copywriter at DBA: Desktop Prose in San Martin, CA.

Tom Farmer

Tom Farmer

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