Todd Williams
Ecommerce Data Manager · VIBE Motorsports
Los Angeles , CA
In My Own Words
I have 28 years of experience in the Off-Road / Motorsports and skateboarding industries. Primary job focus is currently in E-commerce Data Management with a strong history of B2B Sales, Marketing and Rep Support. I have extensive relational database experience with applications such as Access and FileMaker Pro. Adobe Creative Cloud pro with an emphasis on Photoshop and Illustrator.
Work Experience
Ecommerce Data Manager
VIBE Motorsports2018 – Present
• ChannelAdvisor Complete platform – Business rule writing, AT’s, schedules, labels and data configured to directly drive website through API. Managing over 600K SKU’s • Multi-channel distribution – Retail brick and mortar, Amazon, eBay, Jet, Walmart, Motoroso • Streamline listings process through custom data systems using MS Access and FileMaker • Oversee and manage relations with major Wholesale Distribution partners – Keystone, Meyer, Premier, Transamerican, Turn14, Motovicity, Wheel Pros and more • Extensive MS Excel data manipulation, analysis and reporting – Vlookup, Pivot Tables and complex formulas • Amazon and eBay customer service and returns management • Truck and Off-road aftermarket accessories consultant and sales specialist
Business Development Specialist
Urban Florist Ontario2016 – 2018
• Developed Wholesale sales program leveraging overseas vendor connections • Created separate retail and wholesale channels to maximize current vendor relations • Automated daily, weekly and monthly reports for CEO • Outsourced website services that specialize in the Floral industry • Created system to manage and promote brick and mortar sales and marketing events • Implemented resolution procedures of all Customer Service issues
Brand Manager
Dealer Services International (DSI)2013 – 2016
Marketing and Branding - * Design and implementation of traditional and modern marketing approaches (print, catalog, etc.) along with Online and Social Media applications. Creation of sales and marketing materials using the Adobe Creative Suite professional (Photoshop, Illustrator and InDesign).
Data Systems, Analysis and Integration - * Massive data extraction for use in real-world applications. Targeted data use for improved analysis. Implementation and deployment of data on small scale use levels to support outside sales and marketing systems.
* Relational database development using FileMaker. Business Intelligence - Excel, Oracle, IBM Cognos and SQL. Custom data applications from inventory management and purchasing models to complete GL and ERM Business Software.
Automotive Aftermarket Industry - * Manufacturing, Import / Export, Sales, Customer Service and Distribution. 25 years experience in the Aftermarket Off-road sector.
Specialties: Massive Data, New Systems Development, Cloud tools development, Purchasing, Import / Export, Distribution, Sales and Customer Service, Graphic Design, Branding, Marketing and Promotions.
General Manager
Munich Parts Warehouse2011 – 2013
• Managed day-to-day operations, data systems and inventory – CA and NJ locations • Managed customer service and implemented Customer Loyalty program • Communicated directly with key overseas sales accounts and domestic purchasing relationships • Developed, managed and maintained proprietary BIM / ERM / CRM systems using Filemaker • Implemented complex yet flexible demand, supply and price strategies - essential to remain competitive in rapid bidding process with currency exchange dynamics • Managed CA staff, CA & NJ hiring/firing and temporary staffing needs • Restructured in/out warehouse facility using integrated barcode system for accurate inventory control, general workflow and AP/AR optimization
General Manager
All Automotive Import Export1999 – 2010
• Created and managed Customer Loyalty program • Generated CAD drawings, documents, samples and related materials required to initiate manufacturing process • Post production review of parts for accuracy, fitment and overall quality control • Scheduling and all associated tasks required to effectively meet finished product deadlines • International and domestic purchasing of raw, partial and finished goods • Price and term negotiations based on foreign exchange, raw material costs, volume discounts, supplier competition and global politics • Direct communication with vendors, customers, Customs brokers to guarantee timely and accurate receipt and delivery of goods • Customs Tariff Classification to expedite the release and delivery of goods • Classification research and vendor product labeling to reduce Import tariff fees • COGS comparisons with inclusion of 7-year projected/possible Customs anti-dumping duties • Purchasing, sales and inventory control of imported, finished goods for domestic orders
