Todd Madsen

Director of Sales - North America

2016 – 2017

Strategic business development director for the US and Canada– Managing brand direction and sales focus Identify pivotal distribution targets and develop sales strategies to increase category penetration Formulate annual and monthly sales forecasts, budgets, programs and incentives Identify, create, and manage Targeted Marketing campaigns Manage all product mixes for Key Accounts Work with retailers and product development team to create targeted SMU products Manage all end of life product and distribution

Director of Sales - West

2009 – 2016

Priority focus on Western Key Accounts to increase sales, capture market share, and increase brand equity Formulate annual and monthly sales forecasts, budgets, programs and incentives Consistent sales growth exceeding 5% for 2009, 2010, 2011 and 2012, across both core and key accounts Manage Western U.S. sales manager and a team of 16 sales reps within a multi-million dollar territory across 16 western states Hire, train, motivate, inspire, and mentor the sales force to achieve sales goals and company objectives

Category Manager - Sunglasses

2014 – 2015

Cross-functional responsibility for development of the Spy sunglass collection. Coordination of multiple departments, Product Development, Sales, Marketing and Purchasing Ensure Brand relevancy of sunglass collection. Appropriate styles, color ways, sku counts pricing, and delivery calendars for all global markets Work closely with marketing to ensure all PR, advertising, POS, catalogs, and packaging support delivers on time Ensure sales revenue and margin targets are met for sun category. 2014 and 2015 margin targets exceeded Ensure on time delivery of sun product. 2014 and 2015 Sunglass category all delivered on time or prior to product launch calendar

Director of Sales - East

2008 – 2009

Eastern U.S. Sales direction and management for all Sunglass, Snow, Moto and Apparel products Manage 3 sales managers and a team of 20 sales reps within a multi-million dollar territory of 1000+ accounts across 34 eastern states, Puerto Rico and the Caribbean for a publicly traded company Formulate annual and monthly sales goals, programs and incentives Identify pivotal distribution targets and develop sales strategies to increase category penetration Incremental sales growth in 2008 , for core accounts despite a recession plagued climate

Western Regional Sales Manager

2007 – 2008

Managed 7 sales reps within 8 western states with 300+ accounts Developed and implemented regional sales programs for strategic distribution targets Expanded distribution channel by 20% Hired, trained, motivated, inspired and mentored the sales force to achieve sales goals and company objectives Formulated Annual and Monthly Sales Goals Established and/or maintained relationships with National and Key Accounts

Territory Sales Rep

2003 – 2006

Eyewear and Apparel Sales Managed over 180 Retail Accounts within a Million Dollar Plus Territory Grew Territory sales over 300% in 3 years Excelled within a high pressure publicly traded company

Territory Sales Rep

1998 – 2003

Los Angeles, Ventura, Santa Barbara, San Luis Obispo Sales Rep for all Action Sports, Moto, Sporting Goods, Optical, Golf, and Watch accounts Sales categories - Eyewear, Prescription eyewear and lenses, Watch, Technical Apparel, Footwear, and Accessories Managed over 150 Retail Accounts Exceeded all sales goals in a Million Dollar Plus Territory for all 5 years Excelled within a high pressure publicly traded company Gained tremendous Technical Knowledge , Presentation Skills, and Business Acumen Educated retailers on highly technical products and proprietary technologies

Territory Sales Rep

1993 – 1998

Territory Sales Rep for multiple manufacturer brands of apparel, shoes, eyewear, and accessories

1990 – 1991