Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Camping

Travel

Fitness

Photography

Design

Health

Experienced Team Leader and Director of Sales  

Strategic business development director for the US and Canada– Managing brand direction and sales focus
Identify pivotal distribution targets and develop sales strategies to increase category penetration
Formulate annual and monthly sales forecasts, budgets, programs and incentives
Identify, create,  and manage Targeted Marketing campaigns 
Manage all product mixes for Key Accounts
Work with retailers and product development team to create targeted SMU products 
Manage all end of life product and distribution 


Director of Sales - North America

Priority focus on Western Key Accounts to increase sales, capture  market share, and increase brand equity
Formulate annual and monthly sales forecasts, budgets, programs and incentives
Consistent sales growth exceeding 5% for 2009, 2010, 2011 and 2012, across both core and key accounts 
Manage Western U.S. sales manager and a team of  16 sales reps within a multi-million dollar territory across 16 western states 
Hire, train, motivate, inspire, and mentor the sales force to achieve sales goals and company objectives


Director of Sales - West

Cross-functional responsibility for development of the Spy sunglass collection. Coordination of multiple departments, Product Development, Sales, Marketing and Purchasing
Ensure Brand relevancy of sunglass collection.  Appropriate styles, color ways, sku counts pricing, and delivery calendars for all global markets
Work closely with marketing to ensure all PR, advertising, POS, catalogs, and packaging support delivers on time
Ensure sales revenue and margin targets are met for sun category. 2014 and 2015 margin targets exceeded
Ensure on time delivery of sun product. 2014 and 2015 Sunglass category all delivered on time or prior to product launch calendar     



Category Manager - Sunglasses

Eastern U.S.  Sales direction and management for all Sunglass, Snow, Moto and Apparel products
Manage 3 sales managers and a team of 20 sales reps within a multi-million dollar territory of 1000+ accounts across 34 eastern states, Puerto Rico and the Caribbean for a publicly traded company	
Formulate annual and monthly sales goals, programs and incentives
Identify pivotal distribution targets and develop sales strategies to increase category penetration
Incremental sales growth in 2008 , for core accounts despite a recession plagued climate


Director of Sales - East 

Managed 7 sales reps within 8 western states with 300+ accounts
Developed and implemented regional sales programs for strategic distribution targets
Expanded distribution channel by 20%
Hired, trained, motivated, inspired and mentored the sales force to achieve sales goals and company objectives
Formulated Annual and Monthly Sales Goals
Established and/or maintained relationships with National and Key Accounts 


Western Regional Sales Manager

Eyewear and Apparel Sales 
Managed over 180 Retail Accounts within a Million Dollar Plus Territory
Grew Territory sales over 300% in 3 years 
Excelled within a high pressure publicly traded company


Territory Sales Rep

Los Angeles, Ventura, Santa Barbara, San Luis Obispo Sales Rep for all Action Sports, Moto, Sporting Goods, Optical, Golf, and Watch accounts 
Sales categories - Eyewear, Prescription eyewear and lenses, Watch, Technical Apparel, Footwear,  and Accessories
Managed over 150 Retail Accounts
Exceeded all sales goals in a Million Dollar Plus Territory for all 5 years
Excelled within a high pressure publicly traded company
Gained tremendous Technical Knowledge , Presentation Skills, and Business Acumen
Educated retailers on highly technical products and proprietary technologies


Territory Sales Rep 

Territory Sales Rep for multiple manufacturer brands of apparel, shoes, eyewear, and accessories

Todd Madsen is a Director of Sales - North America at Spy Optic, Inc., in Laguna Beach , CA.

Todd Madsen

Todd Madsen

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