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Accomplished Product and Marketing professional with over 15 years of experience executing successful development and marketing strategies.  Proven team leader with ability to deliver on-time and on-budget projects. Excellent communicator with well over a decade traveling and managing international project teams, ensuring positive working relationships, and delivering award-winning products.

•	Researched and analyzed current market trends, direct competition, and key consumers and delivered award-winning products that exceeded consumer and market needs.
•	Provided in-depth market research and analysis to senior management team, and collaborated with engineering teams to create innovative, profitable products in line with company goals.
•	Executed successful worldwide marketing campaigns across all media platforms and increased overall market exposure, including: print and web advertisements, video and photo social media, and utilization of brand ambassadors to extend the reach of social media.
•	Elevated brand awareness organizing and executing yearly product launches for key media outlets.
•	Implemented consistent product brand standards across multiple product lines.
•	Increased brand visibility with cohesive brand presence at trade show, industry, and festival events.
•	Maintained & built strong relationships with distributors, key media, and industry influencers

Product and Marketing Director

•	Researched and provided current market trend data on road, triathlon, MTB, and urban bicycle components to core team members.
•	Developed all cockpit components based on best-in-class criteria for all Trek Bicycles, including: road race, triathlon, time trial, urban, MTB, and special need projects for our professional race teams.
•	Evaluated and maintained lifecycle of products in current product line based on profitability and market demand.
•	Established proper product pricing in market based on technology, novelty, and competition.
•	Decreased costs at vendors through some outsourcing to Taiwan and China, manufacturing process innovation, and found new vendors when needed to increase production or find new manufacturing capabilities.
•	Invested considerable time in China getting new vendor processes stable to ensure continuous high-quality products.


Product Manager - Components

•	Scheduled graphics and development projects, analyzed potential risk factors and critical milestones, managed changes in project scope, and delivered projects on time.
•	Managed international development teams, scheduled weekly meetings, and liaised relationships between all project stakeholders.
•	Coordinated budgeting for projects and products with all key stakeholders to deliver projects within monetary constraints.
•	Regularly visited China and Taiwan development facilities to review manufacturing processes and ensure on-time delivery of products.


Project Manager

•	Developed worldwide marketing initiatives and advertisements for distribution to multiple media platforms.
•	Oversaw and executed all styles of packaging design to brand standards such as bottles, labels, master cartons, vacuum cards, point-of-purchase displays, and single product packaging.
•	Created compelling graphics and logos that added to the overall appeal of a product to key customers.
•	Troubleshot graphics application to all types of products including anodized aluminum, carbon fiber, glass, plastic, fiber reinforced plastic, rubber, and steel.
•	Delivered finished printed goods from facilities in Taiwan, China, the United States, and Germany.


Marketing Manager

•	Specified components and updated road and commuter bike designs to provide excellent value in a hand-built American steel bicycle.
•	Moved aluminum tandem manufacturing from third party to in-house to save cost and increase design flexibility.
•	Analyzed market trends and presented information to business owners.
•	Created catalog and advertisement tailored to key markets and demographics for our products.


Brand and Product Manager

•	Traveled worldwide to build and maintain relationships with distributors and major sales accounts.
•	Increased yearly territory sales and market penetration in key product categories.
•	Prepared and presented monthly, quarterly, and yearly sales forecasts to senior management.
•	Actively identified new customers and market opportunities and relayed potential product ideas to development teams.


Sales Territory Manager                                                                                                                             

Todd Bischoff is a Product and Marketing Director at The Hive Co. in Frederick, CO.

Todd Bischoff

Todd Bischoff

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