Todd Ballard
Chief Marketing Officer · GoPro
Carlsbad, CA
In My Own Words
A senior-level leader at the forefront of brand activation for active lifestyles that brings unparalleled experience in targeting the often-elusive 18-35 year-old demographic. Over the past 17 years, I have orchestrated and led marketing and branding campaigns for corporate and endemic brands through successful integration of purpose-driven initiatives that engage consumers in an authentic and credible voice. Strong network of resources and relationships with the premier brands, athletes, teams, media and events within Action Sports, Motorsports and Active Sports. Specialties: brand strategy development, management and execution as it relates to the young adult (18-35) audience through the expression of innovative marketing communications
Work Experience
Senior Director, Lifestyle Marketing
GoPro2014 – 2015
Responsible for Global initiatives within Sports, Music, Events and Prosumer segments