Todd Ballard

Todd Ballard

Chief Marketing Officer · GoPro

Carlsbad, CA

In My Own Words

A senior-level leader at the forefront of brand activation for active lifestyles that brings unparalleled experience in targeting the often-elusive 18-35 year-old demographic. Over the past 17 years, I have orchestrated and led marketing and branding campaigns for corporate and endemic brands through successful integration of purpose-driven initiatives that engage consumers in an authentic and credible voice. Strong network of resources and relationships with the premier brands, athletes, teams, media and events within Action Sports, Motorsports and Active Sports. Specialties: brand strategy development, management and execution as it relates to the young adult (18-35) audience through the expression of innovative marketing communications

Work Experience

Chief Marketing Officer

GoPro

2017 – Present

Oversee all global marketing functions and initiatives

Vice President, Global Sports and Entertainment Marketing

GoPro

2015 – Present

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Senior Director, Lifestyle Marketing

GoPro

2014 – 2015

Responsible for Global initiatives within Sports, Music, Events and Prosumer segments

Director of Global Sports Marketing

GoPro

2011 – 2013

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President / Founder

NXTagency

2003 – 2011

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Consultant/ Brand Director

X Concepts

2000 – 2003

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VP of Sales & Marketing

YRide.com

2000 – 2001

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Director of Marketing

Osiris Shoes

1998 – 2000

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Industries

BikeGolfCreative AgenciesLifestyleMoto & PowersportsMusicOutdoorRunSkateSnowSurfTechTriathlonWake

Connections