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Sales - Outside

Sales Consulting & Management  @ TIMELINE GLOBAL PROMOTIONS, INC. | Record of Success

Events & Promotions

HFS (Healthy Food Stores)

Boosted sales and cultivated relationships in challenging underdeveloped accounts

Spearheaded convergence of sales productivity and relationship-building initiatives, achieving exceptional results.
Consulted on strategic sales programs and successfully launched driving growth in underperforming accounts.

HFS Summary
All accounts:
•	Growth 2020 to 2021: - 6.7%
•	Growth 2021 to 2022 (YEP): - 10.3%
 
Accounts with no sales in 2021 and sales in 2022:
•	80 accounts activated YTD
•	New sales from activations (2021 to 2022 YEP): + $162,547
 
Accounts grew from 2021 to 2022:
•	519 accounts grown
•	Sales increase at grown accounts (2021 to 2022 YEP): + $785,442
 
Accounts with sales in any year (2020, 2021, or 2022):
•	1,681 accounts with sales across three years (of 1,821 active HFS accounts)
•	Sales decrease (2021 to 2022 YEP): - $991,299
 
Toby Taylor
All accounts:
•	Growth 2020 to 2021: - 32.0%
o	Before Toby acquired accounts
•	Growth 2021 to 2022 (YEP): - 24.1%
o	+ 7.9% overall growth, vs. total HFS growth of - 3.6%
 
Accounts with no sales in 2021 and sales in 2022:
•	36 accounts activated YTD
o	45% of total HFS account activations
•	New sales from activations (2021 to 2022 YEP): + $28,877
o	18% of total HFS new sales from activations
 
Accounts grew from 2021 to 2022:
•	151 accounts grown
o	29% of total HFS accounts have grown
•	Sales increase at grown accounts (2021 to 2022 YEP): + $96,452
o	12% of total HFS sales increase at grown accounts
 
Accounts with sales in any year (2020, 2021, or 2022):
•	724 accounts with sales across three years (of 840 active HFS accounts)
o	43% of total active HFS accounts
•	Sales decrease (2021 to 2022 YEP): - $180,252
o	18% of total HFS sales decrease



Toby exemplifies strong leadership abilities and development through his extensive background and accomplishments in various industries. His 30+ years of experience in management, sales management, and leadership across multiple sectors, including grocery, supplements, wellness, body care, CBD, beverage, lifestyle, and action/outdoor retail products, underline his adaptability and capacity to excel in different contexts.

At Timeline Global Promotions, Toby's leadership prowess shines as he collaborates with cross-functional teams. He consistently enhances performance metrics and cultivates a positive and productive internal culture by creating and implementing innovative programs and activities. His ability to foster collaboration among team members from different departments showcases his talent in bringing people together to achieve common goals.

Toby's prior career as a firefighter and paramedic equips him with unique skills that significantly contribute to his leadership effectiveness. These experiences have ingrained in him the capacity to remain composed and make critical decisions in fast-paced, high-stress situations. This background sets him apart and inspires confidence in his team members, who look up to him for guidance and stability during challenging times.

A standout feature of Toby's leadership is his remarkable track record in consistently boosting brand awareness, sales revenue, and client retention year after year. This proven ability highlights his strategic thinking and results-driven approach. His proficiency in launching and managing successful products, brands, and events underscores his capacity to oversee complex projects and see them through to fruition.

Beyond his professional achievements, Toby's passion for sharing his experiences and leadership skills underscores his commitment to the growth and success of his organization and team. He recognizes the value of mentorship and actively contributes to the development of his team members, nurturing the next generation of leaders.

In conclusion, Toby's extensive experience, diverse skill set, adaptability, and passion for leadership demonstrate his exceptional capabilities in leading and developing teams. His ability to excel in various industries, along with his proficiency in navigating high-stress situations, building cohesive teams, and driving consistent growth, solidifies his reputation as a strong leader in his field.

Toby is a seasoned sales management and leadership expert known for achieving exceptional results by combining sales productivity with relationship building. With extensive industry experience, he excels in crafting strategic sales programs, motivating teams, and adapting to dynamic market trends.
Toby's notable accomplishments include overseeing national accounts in underdeveloped territories. He boosts sales and nurtures relationships in challenging scenarios, leveraging innovative sales strategies to increase revenue significantly. Toby's national and regional sales broker expertise has allowed him to launch and manage brands successfully in the healthy grocery sector, establishing solid connections with key decision-makers.
His strategic acumen is evident in his ability to identify and capitalize on untapped sales potential. Toby has implemented effective structures for organizing distribution, broker selections, and sales strategies, optimizing distribution and broker teams and the external sales force. His collaborative approach has led to the development of strategic sales programs consistently exceeding targets.
As a leader, Toby has a proven track record of motivating and empowering sales teams, fostering innovation, and achieving alignment with organizational goals. He has successfully led nationwide sales teams, demonstrating a commitment to providing a gold-standard experience for attendees and vendors at national and regional trade shows.
Toby's expertise extends to orchestrating advertising and merchandising initiatives, ranging from grand expos to grassroots campaigns. He excels in crafting compelling narratives and maintaining financial prudence while optimizing returns. Toby has played a pivotal role in crafting narratives for new products and legacy items, leveraging media relationships and digital marketing to spearhead impactful campaigns. He also oversees athlete relations, ensuring brand alignment and effective budget administration.

Sales Management Development and Leadership

Toby's foundation as a Lieutenant Paramedic Firefighter equips him with a unique skill set that transcends the business world. His experience overseeing teams during high-pressure fire Ground Operations and EMS scenes has instilled a steadfast commitment to safety. Toby has served in various department roles, including personnel administration and contributing to the Training Division, imparting essential skills and knowledge to fellow firefighters.
His diverse expertise encompasses budgeting, active listening, pioneering execution, brand building, marketing, sales strategy, team motivation, relationship building, strategic planning, leadership, communication, market trends analysis, empathetic approach, active listening, and a relentless commitment to continuous learning.

Lieutenant Firefighter Paramedic II

Toby Taylor is a Sales Management Development and Leadership at TIMELINE GLOBAL PROMOTIONS, INC. in Los Angeles, California.

Toby Taylor

Toby Taylor

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Valencia College

Valencia College