Tim Vallecorsa

Responsible for developing and executing the overall marketing and brand strategy for the ecoATM network of 6000 nationwide kiosks through our retail partners to drive top line growth of cell phone trade in value. Was the go-to person for all marketing programs for executive and board interaction. Led internal marketing team and agency partners on all retail partner initiatives to drive increased awareness and sales through our trade partners. Led the development of consumer research, both qualitative and quantitative, to focus marketing strategy on consumer path to purchase. Provide rigorous project management techniques to test and learn programs from ideation through to execution. Led strategy to execution of all shopper marketing programs. • Spearhead all co-marketing programs with National Retailers, like Walmart, Kroger and Dollar General. These programs have driven upwards of 15% increased sales and over 300% ROI. • Developed integrated marketing campaigns through paid media, email, social, and in-store advertising (online, offline/DSP, ConnectedTV, shopper, DoH) that drove a 24% increase in sales. • Developed branding strategy and execution to support international launch of ecoATM into Europe. • Drove increased consumer conversion by 24% through Omnichannel Marketing Programs. • Launched ecoATM’s first consumer loyalty referral program, driving 20% increased Word of Mouth attribution. • Launched company’s first online social awareness program netting 700K consumer transactions in one month. • Created and owned kiosk go-to-market strategy, promotional calendar, and managed content and channel marketing teams through execution. • Created all sales enablement/partner facing and education materials and communications for sales teams.

Trade Marketing and Channel Sales Manager Reporting to the Vice President of Marketing for this $450M Commercial and Consumer Based Product Manufacturer I was tasked with two concurrent roles: Trade Marketing Manager, Canada: Developed and implemented sales and marketing activities including online and e-commerce strategy, annual revenue forecasting, demand planning and distribution management, pricing, trade advertising budgets, and sales plan development for 2 and 3 step distribution channels in an underserved market. • Owned P&L statement of $25M for Canadian Region • Drove Market Share deep dive, Product and Channel gap analyses to establish company understanding of Canadian market. • Created executive steering committee to drive initiatives and buy-in on strategic plans. • Increased sales by 108% over 2 years through new product introduction, advertising, and POP improvements. Channel Sales Manager: Led rebranding strategy encompassing retail, e-commerce, distribution and direct channel sales for a $15M category. • Launched first SEO campaign and National rebate calendar for the Nature2 brand. • Managed OEM account sales and distribution strategies by channel. Increased sales by 25%.

Sales Operations Manager - Retail Sell-Through Program Directed all 3rd Party field trainers for Sony Electronics focused on sell-through at Retail partners. Managed 150 full time Brand Advocates (150 people) intent on converting consumer sales at retail through training, merchandising, and assisted selling. Developed and implemented Seasonal part time Assisted Sales programs that returned a positive ROI based on sales in target stores against control stores. • Led team to increase the amount of “face time” with retailers. Increased Formal Trainings at retail by 400% and sales associate interactions by 200%. • Designed and managed multiple targeted assisted sales programs that drove over $100M in incremental retail sales. • Managed several projects to increase operational efficiency and increase greater sell through with limited budgets.