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Experienced digital marketing professional with in-house brand/e-commerce experience as well as digital agency experience. Ability to plan, execute and manage teams to successfully launch integrated marketing campaigns that grow brands and reach KPIs.


Responsible for direct-to-consumer eCommerce sales, web content strategy and digital marketing initiatives for a global automotive performance parts manufacturer. Developing annual sales forecasts, P&L management and paid media budgeting. Defining overall eCommerce strategy, web GTM planning and hands-on digital implementation.

•	eCommerce P&L budget management and daily website eCommerce operations
•	Improving website path-to-purchase to influence digital KPI’s (site traffic, conversion rate, average order value and user web flows)
•	Defining and implementing web GTM plans to execute new product launches and increase product awareness (key selling points, merchandising, storytelling and consumer experience)
•	Daily management of paid advertising channels (Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Display / Remarketing Ads, and Direct Media Buys)
•	Leading digital roadmap for new web technology, vendor management, UX/UI enhancements, web campaigns, web content calendars and new product releases
•	Communicating and delivering weekly eCommerce sales report to senior executive leadership
•	Training and developing digital best practices for company processes and stakeholder education
•	Navigating omni-channel sales distribution, consistent brand messaging and cross-departmental collaboration (IT, Finance, Marketing, Sales, Manufacturing & Customer Service)


Senior Director, Marketing & E-commerce

Responsible for planning, executing and managing Skinit.com's annual web strategy and brand marketing campaigns across all channels and mediums. Elevating the brand experience to increase product awareness, go-to-market strategies, new licensed products & overall revenue.

- Lead, manage and organize in-house creative, marketing, e-commerce, product and web teams.
- Marketing P&L budget management, advertising spend allocation to maximize ROAS, third-party vendor negotiation & management. 
- Forecasting annual web projection plans and quarterly objectives in order to hit KPI goals.
- Collaborating with licensor's to adhere to brand guidelines while defining Skinit's brand image. NFL, NBA, Disney, Marvel & more. 
- Hands on execution for brand strategy across SEO, PPC, Display Media, Video, Social Media, product positioning & web design. 
- Reinvigorating the brand, identifying new opportunities & increasing monthly revenue YoY.

Director of Digital Marketing

Senior digital marketing manager for full-service digital agency. Responsible for clients' digital marketing initiatives across paid search, SEO, digital advertising, web content strategy, online brand identity, and mobile responsive design optimization.

- Lead Search Marketing team for best practices and campaign management for client PPC, Display, Video, PLAs & Social Ads. 
- Planned and executed SEO strategies to increase client brand exposure across international and local SEO strategies.
- Conceptualized digital strategy to define client marketing mix to reach and surpass their goals.
- Relevant client brand experience: Rip Curl, OluKai, Giro, 2XU, Silver Oak & more.


Sr. Digital Marketing Manager

- Managed digital marketing campaigns for 30+ niche home furnishing & appliances ecommerce sites
- Set marketing strategies & budgets across all channels of SEO, PPC, Social Media, Email and Affiliates
- On-site content optimization to influence organic rankings, conversion rates, bounce rate, and user experience
- Maintained Adwords, Adcenter & Data Feeds to improve Quality Score, Ad Copy, & CTRs
- Project management of third party vendors, eCommerce product team, and web development team to ensure consistency
- Analyzed website traffic in order to capitalize on any opportunities and identify site issues

Digital Marketing Manager

Team Connection; Greensboro, NC – Ecommerce: Sports
- Project management for site architecture rollover to new design and content management system
- Web merchandising to improve shopping experience and product awareness
- Paid search campaign analysis for structure, positive ROI, seasonality and targeting.

BB&T, Outsourced SEO Projects; Winston-Salem, NC – Financial Bank
- Competitive research to help devise SEO opportunities and identify key target markets
- Mapping Site Architecture, 404 errors, XML sitemap and site crawl functionality

Prodentite, Inc., Charlotte, NC – Healthcare SEO Agency
- Ensure optimized content management for client blogs, website, images and social media
- Analyzed data findings to create content ideas for city markets and localized searches

Digital Marketing & eCommerce Consultant

- Developed & Maintained PPC Campaigns for Exede and Hughesnet satellite internet services
- Created unique content and ad copy for SEO & PPC landing pages
- Executed various search engine strategies to influence domain authority and organic results
- Performed continuous query reports to adjust match types, negatives, and additional KWs

SEM Associate

Tim Soltysiak is a Senior Director, Marketing & E-commerce at MagnaFlow in Encinitas, CA.

Tim Soltysiak

Tim Soltysiak

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University of North Carolina Charlotte