Tim Lawler

Honored to work with Pro-Lite, a brand born in 1982 with a vision to design and manufacture the highest quality and most innovative surfing accessories in the world. Focused on sales strategy within the 4 state NW territory including specialty accounts in Surf, SUP, and Kite board shops. Proud of consistent year over year growth while focusing on partnerships, merchandising, regional brand ambassadors, as well as sponsoring great fundraising events such as Cape Kiwanda Longboard Classic and Surfriders Cold Water Classic.

"Pioneering the science and idea that happiness truly comes from how you look at life. " Recruited to lead a four-state territory consisting over 80 accounts for an industry leading optical and goggle brand, across multi retail channels including boutiques, action sports, outdoor, specialty chains, and eye care professional offices. Success generated from building strategic partnerships, increasing brand awareness in the PNW while establishing new accounts, maintaining and growing sales, current relationships, and brand equity in all channels. Record of impactful sales and territory marketing acumen that drives sustainable market growth and top line revenue generation through collaboration within existing customer base, while continually developing new customer base.

"Firewire's goal has always been to combine high performance surfboard design with increased durability resulting in a more sustainable surfboard that increases the fun factor for everyone who rides them." Selected to represent the fastest growing surfboard manufacturer, developing and sustaining brand presence and awareness in the Pacific NW territory.

Self-motivated, professional outside Sales Representative responsible for the 7-years of year-round account management, sales development and service of the Mervin and Pow Glove brands throughout the Pacific Northwest territory. Proven history of establishing new and expanding current distribution. Road warrior focused on traveling the territory extensively to maintain and create new strategic relationships and sales opportunities.