• Actively collaborating with businesses on a part-time, contract, and freelance basis to deliver strategic brand identities, marketing materials, and ongoing design support. • Strategically translating complex business goals into clear, compelling design solutions that help brands connect, differentiate, and grow. • Proactively creating self-initiated brand concepts and logo systems across diverse industries, using research and competitive analysis to craft distinct, memorable visuals.

• Spearheaded the brand transition for all marketing materials from Griffin Capital to Apollo Global Wealth Management Solutions, ensuring seamless integration and consistent brand messaging for over $6.5 billion in AUM. • Orchestrated the production of high-volume graphic design assets for critical marketing initiatives, events, and digital platforms, directly supporting client acquisition and retention strategies. • Translated complex financial product strategies into visually impactful digital and print collateral, significantly enhancing sales team effectiveness and client understanding. • Collaborated cross-functionally with marketing and sales leadership to produce high-performing campaigns, contributing to increased market penetration and asset growth.

• Directed a team of four marketing professionals, enhancing creative output quality and efficiency by 20% through optimized workflows and skill development. • Oversaw the execution of all digital and print marketing materials, including high-value sales presentations and extensive social media content, consistently aligning with and exceeding key business objectives. • Fortified brand consistency by implementing rigorous brand governance protocols across all media channels.

• Collaborated with the Director of Marketing to conceptualize and execute integrated campaigns, branding initiatives, and advertising strategies that drove measurable market response. • Served as the primary steward and lead executor for the Griffin brand, ensuring absolute consistency across all external and internal communications. • Contributed significantly to brand and marketing efficacy through expert design, persuasive messaging, and compelling copy writing, enhancing market perception and stakeholder engagement.

• Developed and executed high-impact design concepts for critical marketing materials, social media, and event collateral that supported lead generation and brand awareness initiatives. • Established and enforced design templates and best practices, improving departmental efficiency and ensuring consistent visual quality across all outputs. • Managed a dynamic portfolio of 5-10 simultaneous projects, consistently meeting aggressive deadlines while maintaining high standards of design excellence.

• Provided design and production support for high-profile agencies including 160over90 and BrandingBusiness, delivering brand-aligned creative solutions across diverse client projects. • Executed visual content across multiple platforms, consistently meeting agency objectives and enhancing brand messaging for a wide range of industries.

• Art directed and designed 35 issues of Tidings magazine, communicating the impact of church ministries and significantly increasing community engagement with the magazine by 10%. • Developed and executed branding and visual collateral for key sermon series and outreach initiatives, driving participation and clarifying messaging for critical campaigns.

• Innovated visual presentation strategies for university communications, enhancing brand appeal and clarity for prospective students and donors within established brand guidelines. • Designed core branding elements for university-affiliated organizations, fostering clearer identity and extending the university's reach.