Triathlon

Anything outdoors

Food / cooking

Endurance sports

Living an active lifestyle

Culturally enriching travel

Eclectic music

Health / wellness

Finding flow

Executive Brand Consultant / Freelance Creative Strategist 

Specialist & Consultant

I help inspire brands to be more visionary, insightful, and culturally relevant. 

I believe branding is an art form, emotion is the most powerful selling tool, and creativity maximizes profitability. 

With 22+ years of diverse, integrated marketing experience and a personal passion for living an active lifestyle, I can help your brand stand out, get noticed for the right reasons, and inspire more people to love (and buy into) the brand. 

SKILLSET: Integrated Marketing & Communications Campaigns (Advertising, PR, Digital and Social Media), Brand Positioning, MarComm Strategy and GTM plans, Creative Briefs/Briefings, Target Audience Definition, Consumer Insights, Custom Research (Qualitative and Quantitative), Target Segmentation, Customer Journey Mapping, Digital/Social Media, Product/Service Innovation, Developing New Brand/Product/Service Names, Brand Visual Identity Systems and Brand Guidelines,  Data Analytics, Public Relations, Corporate Social Responsibility Initiatives, Point-of-Sale, and Experiential Marketing.

CATEGORIES: Active Lifestyle, Adult Beverages (Beer, Spirits and Wine), Auto, B2B, Electronics, CPG, Entertainment, FMCG, Food, Gaming, Health & Wellness, Luxury, Resorts & Hotels, Retail, Technology, Theme Parks, and Sport/Leisure. 

BRANDS: Anheuser-Busch, Disney, GE, Intuit, eBay, Infiniti, Energizer, Bolthouse Farms, Hyundai, MGM resorts, O'Neill, Universal Studios (Orlando and Hollywood), Ping, Infinium Spirits (Zaya rum, Corralejo Tequila), Backjoy, and more. 

I help brands achieve strategic fluidity by...
... ensuring they have a clear, differentiating and visionary purpose
... defining how to bring it to life in the most aspirational way
... leveraging all channels to amplify impressions, engagement, and advocacy

Projects Include:
· Long-term contract position on Hyundai that led brand initiatives,  Super Bowl (x3) campaigns, building a retail betterment program called Shopper Assurance from the ground up, Hope on Wheels (CSR), and numerous vehicle launches.
· Led repositioning of 120-yr. old homeopathic company to a modern health & wellness brand with a distinct persona.
· Helped 90-yr. old Telco transform into a modern TechCo by showcasing how they power the 4th Industrial Revolution. 
· Consulted global auto brand on a pending return to the U.S. using a more heartfelt, relationship-centric approach.

Executive Leadership Team member that contributed to unprecedented agency growth (+100% in revenue; +67% in FTEs).

Brands: BackJoy, Blueprint Robotics, Intuit, GE, Capital Brands (Nutri/Magic Bullet), etc.

Co-Head of Strategy

Successfully introduced and gained acceptance of Account Planning at world’s largest PR firm, resulting in promotion to EVP

· Founding member and active steering committee leader of Strategic+Creative Guild
· Created “Ideation Brief”; trained offices across N.A. on writing one that kicks ass
· Mentored rising stars by leading a 6-month intensive training program, FutureGuild

Brands: AMD, Bolthouse Farms, Bombardier, Campari, Disney, eBay, Emerald Nuts, GAP, Nestle, Shell, Sunkist, Wrigleys

EVP, Group Strategy Director

Evolved agency's planning approach to align with new positioning (BRAVE) in a more engaging way, resulting in significant growth from new business wins and increased trust from existing clients.
 
· Led process to define agency’s belief and promise
· Created strategic workshops, BRAVE Sessions, to build consensus with C-suite clients 
· Personally led new business pitches and a diverse range of projects from wins - including repositioning numerous brands and selling in Kia's first Superbowl campaign,  Sorento "Joyride," the first Kia to sell 100K+ vehicles
· Managed/mentored team of Junior to Senior-level strategists, using "Platinum Rule" approach

Brands: Art Institutes, California Lottery, Infinium Spirits (Corralejo Tequila, Fernet-Branca, Seagrams, Zaya Rum), Kia, Martini Asti, MGM (Monte Carlo and NewYork-New York), Universal Studios Theme Parks (Hollywood and Orlando)

Director of Strategic Planning

After falling in love with Disruption (and implementing the methodology at my previous agency), got the chance to join Chiat and provide strategic counsel on Pennzoil, Anheuser-Busch, Energizer, O'Neill, and others. Grew into lead strategist on Infiniti, Harman, and Shell.

· Led global repositioning of Pennzoil
· Steered finalization of new global tagline for Infiniti 
· Successfully led numerous Disruption Day workshops in highly-compressed timeframe
· Helped win O'Neill account
· Managed/mentored Junior to mid-level Account Planners

Senior Account Planner

Joined DMB&B (D'Arcy) to gain experience on a big brand. 

Inspired conservative clients to embrace more creative research methodologies, communication strategies, and marketing campaigns, resulting in promotion.

· Repositioned Pontiac as performance for the masses using non-traditional approaches (Oprah car giveaway, Pontiac Garage in Times Square, and Pontiac Game Changing Performance for NCAA)
· Managed/mentored Junior to mid-level Account Planners

Hired as Part-Time Associate Planner after internship ended to work while completing grad school. Then hired full-time upon graduation. Explored new research methodologies, incorporated emerging brand strategy philosophies, experimented with different creative briefing approaches, and had a lot of fun while continuing to learn.

Brands: CareerBuilder.com, Motley Fool, Performance Bicycles, and Ping

Associate Strategic Planner

Tim Anderson is an Executive Brand Consultant / Freelance Creative Strategist at Self-employed in Redondo Beach, CA.

Tim Anderson

Tim Anderson

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