Thomas (TJ) Bottom

BeeHaus consulting is a Salt Lake City based collective, specializing in servicing the Outdoor and Action Sports industries with proven expertise in the following areas: Sales and Brand Strategy, GTM Strategy, Copywriting, Product R&D, Merchandising, Brand Alignment, Project Management, Connectivity and Communication, Ambassadorships, Domestic and International Trade-Shows. • Some notable partnerships include: Vans, The North Face, Salomon Running, Electric California, SUUNTO, Nitro Snowboards, Stance, Land Rover, Porsche, Mercedes Benz, Roark Revival, Red Bull, Darn Tough Vermont, Burton Snowboards.

• Created a culture of success, enabling business longevity and collective goal achievements for the VSSL brand. • Develop comprehensive 1, 3, and 5-yr sales plans, aligning with top-priority product, distribution, and marketing initiatives to ensure business development and achievement of company's sales goals. • Define optimal sales force structure; hire and develop sales staff. • Define and oversee sales structure and programs to optimize brand awareness and growth while maintaining best brand margins possible. • Define sales processes and put in place infrastructure and systems to support the success of the sales teams. • Manage key customer relationships from concept to completion of sale or collaboration. • Develop and implement cohesive marketing plans to increase brand awareness. • Conduct market analysis to identify challenges and opportunities for growth. • Build multiple Go-To-Market strategies for unique and pioneering products in multiple sales channels. • Build relationships with media and stakeholders through creative PR strategies. • Monitor all marketing campaigns and improve them when necessary. • Prioritize marketing projects and allocate resources accordingly. • Prepare regular reports and presentations on marketing metrics for the company CEO and shareholders. • Organize effective marketing events and tradeshows. • Participate in the quarterly and annual planning of the company's objectives.

Tasked with bringing a new and exciting segment of eyewear to the outdoor and sport markets for an established high-quality, lifestyle and boutique brand, while protecting & maintaining the ELECTRIC brand ethos. • Developed and executed Go-To-Market strategies for unique eyewear categories for the outdoor and sport markets. • Responsible for building and presenting comprehensive 1, 3, and 5-yr sales plans and aligning these with top-priority product, distribution, and marketing initiatives, including production forecasting. • Communicate the ELECTRIC Outdoor and Sport brand message and direction from HQ to Global Managing Directors and international distributors, to ensure brand cohesion and sales alignment. • Communicate with endemic Outdoor/Sport publications to establish ELECTRIC as a competitive and viable outdoor brand amongst the competition in the premium performance eyewear space. • Establish an Outdoor network of Athletes and Ambassadors that represented the core ethos of ELECTRIC. • Negotiate and finalize athlete and ambassador alignment contracts • Design, establish and execute global tradeshows showcasing a brand-new segment in Outdoor and Sport for ELECTRIC Visual.

• Accountable for achieving all sales targets for Zeal Optics for North America in the outdoor and optical channels. • Implemented and executed sales plans resulting in an increase of +198% in sunglass sales and +38% in goggle sales in the fiscal year of 2014. • Responsible for building and presenting comprehensive 1, 3, and 5-yr sales plans and aligning these with top-priority product, distribution, and marketing initiatives. • Directly manage 7 Zeal Sales Executives, in addition to 97 North American optical Account Executives, via 8 Regional Directors in North America. • Communicate the brand message and direction from HQ to Global Managing Directors and international distributors, to ensure brand cohesion and sales alignment. • Assess the overall product offering and cohesion of the brand and manipulate the cost margin and retail margin price to compete within our respective categories in the market. • Work with national Key Account retailers to develop alluring sales incentive programs and identify ongoing product needs and opportunities in order to establish long-term, profitable business relationships. • Evaluate Sales Representatives' geographic responsibilities, ensuring the optimum potential per designated region. • Provide quarterly sales incentive programs to the reps to ensure consistent and aggressive, yet sustainable growth.

Partner and Chief Marketing Officer, Chief Listing Officer and Head Conditioning Coach at Vitality Functional Fitness Programming - a physical and mental training facility for athletes looking to improve performance in their respective sport. • Coached athletes in respect to their fitness performance goals by developing unique training and nutrition programs. • Developed a recognizable brand and increased awareness of the brand through multiple media/marketing avenues including: event marketing, field marketing, engagement marketing, viral media and website exposure.