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Global Director of Membership

Top Management

Tactical business development leader with over 13 years of experience leading vision and strategy for membership-based businesses and overseeing daily development and marketing operations that unite and enhance member experiences. Expert in working with partner divisions including digital, member services, cx design, marketing, and IT. Experienced in data consulting for the world top outdoor sports brands, service providers, sales reps, resorts, and retailers. Veteran communicator that effectively provides thought leadership on memberships, member experiences, and renewal centric member journeys. Highly adept at building strong internal partnerships and improving organizational productivity through collaboration, digital products, experience design, martech, customer technology, and data. departments, members, vendors, and key industry leaders. 

IRVING, TX JULY 2020 – PRESENT Global Membership Director
•	Manage and provide coaching, direction and leadership support to a team of 24 international membership and member experience managers
•	Oversee a membership and the experience to over 31,000 members spanning over 140 countries globally
•	Challenge the status quo to exceed historic targets with an increased growth rate of 15%, increased conversion rate of 9.5%, and a 95.8%-member renewal rate
•	Led new global program launches that successfully recruited and onboarded over 2500 new members in FY20-21
•	Serve on Executive Membership Committee and YPO’s Data and Insights Committee that leads global vision and strategy.
•	Oversee all member applications assigned from the YPO portal aiming for the highest conversion of prospects to clients.
•	Responsible to achieve financial objectives and collaborate with the entire organization to achieve global development goals.
•	Identify market potential and opportunities for new client recruitment. short term and long term globally outlook
•	Establish and nurture relationships with partners and stakeholders involved in new client recruitment and new chapter development.
•	Serve as a partner to the global chapter officers in their process of identifying new clients and in implementing development initiatives
•	Partnered with CX and IT departments in the redesign and implementation of YPO’s customer centric member service platform 
•	Oversee and manage an operational budget of $800,000.
•	Train team members on Salesforce processes relevant to prospecting, member customer service, member pipeline and member onboarding.
•	Remodeled the membership department’s marketing strategy to embrace and implement a forward thinking martech/omnichannel tactics.
•	Provide regular forecasting to board of directors, YPO executive team, CFO
•	Implement and steward YPO’s policy and procedures knowledge to serve as an advisor to the members and the management team. 
•	Serve as the communication channel of any membership policy changes for the members and the management team within the assigned geography.
•	Establishes global strategic member journey plans and drives initiatives to recruit, onboard, and maintain all YPO members
•	Oversee global activities to implement and manage the YPO external prospect management process, which complements the internal prospect application management process.


Our mission is to develop active lifestyle communities and experience-based sports entertainment destinations throughout the United States.  Alpine-X strives to create memorable family experiences while developing properties that are financially and environmentally sustainable.  Through innovative use of land and architecture, collaboration with local organizations, and environmental responsibility, we develop inclusive properties that make a positive impact on the local community.

Strategic Adviser

•	Oversaw the engagement and experience of 180 members along with the day to day development, marketing operations within a fast-paced membership organization. 
•	Increased member revenue by 16%, conversion rates by 8%, engagement by 100%, lead generation, press release and program creation, team production, and department efficiency
•	Supervised a cross-functional team by providing individualized coaching and feedback in addition to overseeing, implementing and creating the member experience strategy 
•	Managed and designed organization new member benefits, coupled with omnichannel marketing approaches that directly cultivated the organization’s largest portfolio of C-Level F500 members and member experiences
•	Secured over $4.5M in total revenue through digital inbound marketing techniques and strategic sales approaches in addition to successfully managing direct reports
•	Effectively managed and met multiple, simultaneous deadlines independently 
•	Development communication outreach by engaging key member stakeholders and external influencers 
•	Captured $1.425M in outside partnership by aligned key member insights with overall development and marketing strategies 
•	Reported directly to and serves as main point of contact to both CED’s President and the Global President of our parent company for all development and high-profile trustee engagements


Director of Member Development and External Relations

•	Oversaw global membership sales and marketing within an international outdoor sports organization while providing consulting services to over 400 Members (manufacturers, retailers, resorts, sales reps, business service companies, tech firms, and media) 
•	Provided members with go-to market research consulting, trade show and media support, product development, software training, while managing three development associates.
•	Sold and marketed the organization’s membership and data subscription product which created high-level data reports for 35 individual product segments and allowed users to view sales in a variety of sales metrics 
•	Led in the management of the outdoor sports largest industry event (SIA Snow & Show, Industry + Intelligence) which held over 20,000 attendees and was the most recognizable trade show for the snow sports marketplace
•	Launched a new member engagement product/service by using analytical and creativity which was synthesized to create an industry wide and revenue generating product
•	Partnered with SIA’s IT and CX departments to design digital marketing material and developed mutually beneficial partnerships which increased membership by over 201% over 4 years; trade show space by 74%, and exceeded annual targeted sales goals by an average of approximately 164%


Global Sales and Marketing Manager

•	Managed membership sales and business development within a successful organization which provides industry specific knowledge to clients
•	Provided consumer insights, and market research consulting for manufacturing, technology firms, and retail clients 
•	Oversaw the full membership sales cycle, and assisted clients with making appropriate strategic global business decisions 
•	Led and managed four associates in the launching of the organization’s Market Insight Center which aimed at providing research and consumer insight to client which resulted in more than $5 million in annual sales
•	Provided new hire membership management coaching and support in order to achieve the department, company and customers month quotas results 
•	Consistently exceeded individual membership performance goals which resulted in more than $600 thousand in member sales per quarter in addition to territory management and providing training to staff members
Senior Development Associate 
•	Coordinated business development functions which required superior analytical abilities and included performing market analysis and creating innovative client presentations  
•	Oversaw a complex database within Salesforce, Connect and Sell, and Microsoft Suite and provided training to junior level staff members on sales best practices 
•	Designed effective outbound marketing strategies which resulted in approximately 400 calls per day and resolved operational issues


Development Director - Market Insight Center

Responsible for recruiting and maintaining corporate/resident housing clients. Performed duties in closing sales, financial management, marketing, client relationships, dispute mitigation and background checks.
•	Consistently top grossing sales associate in a 400 unit property.
•	Developed new winter sales and marketing initiative which resulted in an increase of quarterly revenue. 
•	Managed large database of prospects using Equity's custom CRM platform.
•	Managed the sales process, from start to finish
•	Overcoming objections, building relationships and creating excitement for each residential community.


Sales Consultant

Provided research support under the guidance of Professorial Economics Chair, Nora Colton.
•	Assisted on a wide variety of ad hoc projects including note collection and test/paper reviews
•	Checking, editing & approving data supplied from external sources to ensure it meets set standards.
•	Updating and maintaining logs and filing systems.
Organized, managed the 2008 Drew University Political Economic Conference


Research Assistant to the Chair of the Economics Department

Thomas Davis is a Global Director of Membership at YPO in ALEXANDRIA, VA. View their experience, skills and work history on Malakye — the professional network…

Thomas Davis — Global Director of Membership at YPO

Thomas Davis

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