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STRATEGIC/CHANGE MANAGEMENT CONSULTANT

Specialist & Consultant


•	Vulnerabilities identification talent (SWOT)
•	Complete project management; specifically dedicated to tight deadlines and key milestones which were achieved by working an average of 55 hours per week for each client.
•	Consultative team player.
•	Augmented company core teams, served in interim management roles and assisted with specialized projects.
•	Increased customer retention from 53% to 65% in first 90 days by increasing team's visibility out in the field, implementing customer follow-up strategy and improved SalesForce utilization by team. 
•	Collaborate with key internal departments for solid cross-functional relationships to ensure company resources are focused to maximize marketplace opportunities. 
•	Deliver training as necessary to open new markets, launch new initiatives and/or address market opportunities/concerns. 
•	Diligently instructed teams regarding SOP's which were not previously understood. This dramatically reduced interrupting calls to internal departments by 50%. 





•	Managed 16 Territory Managers and generated over $13M sales annually. 
•	Dramatically increased employee engagement and morale as this position had 7 RSM's in 3 years. 
•	Accelerated KPI's across the board to top in organization by implementing employee recognition programs and infusing a culture of behavior-driven results. 
•	Spearhead the recruitment, interview and on-boarding process of new employees, train/mentor new employees and also proactively communicate and monitor plans for performance improvement of team when needed. 
•	Planned, directed and facilitated all activities and operations involved with national trade shows. 
•	Summer trade show season, West Region, only region (of 4) in company to beat goal and LY sales by 15%. 
•	Developed and reviewed both short and long term sales strategies for improved planning and execution by team. 


REGIONAL SALES MANAGER - WEST


•	Company was sold, position eliminated 

•	Coached and lead a team of 17 outside sales reps covering 21 states in a $25M territory adding 5 additional new positions within the first 90 days. 
•	Reversed declining morale and high turnover by focusing on the employee experience, instilling a winning workplace environment and improving communication. 
•	Partnered with marketing and product development to study competition, suggest new products and develop marketing action plans to be aligned and communicated effectively with sales efforts. 
•	Facilitated training programs for the Territory Managers, but also for TM's to execute in the field with customers for education/knowledge and commitment to the brand. 
•	Worked with sales team to find their strengths and set up individual programs on a monthly basis to provide improved insight for increased sales. 
•	Created lists of potential customers based on regional markets and assigned sales tasks to 17 territory managers. 









VICE PRESIDENT OF SALES



•	Provide strategies, knowledge and insight to consumer brands with needs that range from start up through product extensions. 
•	Sales performance evaluation and/or hiring new sales team members, streamlining product development processes for improved budgets, providing competitive landscape information and strategizing/planning and identifying potential growth opportunities. 
•	Actively participated in all new customer meetings to solidify potential, new clients. 
•	Review and analyze merchandise strategies to develop sales goal metrics. 
•	Managed needs of more than 4 customers at once using strong prioritization and multitasking abilities. 
•	Maintained extensive knowledge of company products and services to provide top-notch expertise to customers. 
•	Accessories, apparel, footwear, home improvement (textiles and hard-scapes) in both retail and wholesale environments. 


BUSINESS DEVELOPMENT CONSULTANT


•	Within the first 18 months, restructured the existing sales team which ultimately developed into 11 outside sales agencies providing national coverage with over 150 sales representatives. This strategy increased sales from under $1M per year to over $12M per year. 
•	Pioneered a "Guaranteed Sales Program" that included core assortments that added $1.5M per year to the company's overall sales. 
•	Proactively worked with sales reps to grow the specialty account channel to over 3,500 individual accounts from a base of 200. 
•	Direct accountability for key accounts such as: Clark's Companies, Bed Bath and Beyond, Container Store, Lucy, Eddie Bauer, Hallmark, Amazon, TJ Maxx, Zappos, Ebags and QVC. These key accounts represented 35% of the company's total sales. 
•	Worked extensively with front-line employees in Customer Service, as well as the operational support to ensure all were in alignment with the company's growth initiatives, which ultimately lifted positive company connection and morale. 
•	Planned/attended over 20 regional and national trade shows per year, coordinating assistance from various territory managers for their participation in the shows. 
•	Directly employed national PR firm on re-branding, which included trade show booth, POS/marketing materials and new design of ecommerce site which grew sales from $150,000 to over $3M in 2 years. 
•	Increased profit margins by effectively controlling budget and overhead and optimizing product turns. 
•	Front-line point-of-contact for contract negotiations which expanded international distribution in the following countries: Germany, Israel, UK and Australia which resulted in an increase of sales to $250,000 in year one. 
•	Instrumental in gaining the company recognition by INC Magazine as being one of the "Fastest Growing Privately Held Companies" for 5 years in a row. 
•	Successfully negotiated the sale of Baggallini to RG Barry Corp for $33.8M. During the rigorous 13 month acquisition period, sales plans were met and profits were achieved. 



VICE PRESIDENT SALES

•	Directly responsible for sales in an 11 state territory. Facilitated a 21% increase in sales YOY. 
•	Serviced over 300 accounts on a regular basis to resolve concerns, manage order fulfillment and promote new products and services. 
•	Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts. 
•	Increased consumer brand awareness by planning, presenting, selling and implementing retail visual enhancement objectives, thus gaining additional real estate for the brand. 
•	Analyzed assortments, sell-thru and merchandising standards which resulted in new business opportunities with a growth of 53% within this segment. 
•	Partnered with Inside Sales Team on SOP's, sales programs and customer service policies to ensure complete customer satisfaction. 
•	Recognized as the #1 Sales Manager for the designer line of Caroline Ballou jewelry in 1st year of employment out of 10 Sales Managers. 


REGIONAL SALES MANAGER

Terie Collamer is a STRATEGIC/CHANGE MANAGEMENT CONSULTANT at Collamer Consulting, Camarillo, CA in Camarillo, CA.

Terie Collamer

Terie Collamer

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