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Manager, Marketing Operations - Quiksilver 

Logistics, Shipping & Operations

Passionate Creative Services Manager with over 20 years of relevant work experience. In-depth knowledge of the creative process from concept to execution. Formally educated in Project Management processes. Skilled in relationship building and communication with all levels of seniority. 

• Oversee GTM process for Global Marketing. Creating seasonal schedules, managing timelines, budgets and resources to execute. 
• Handle sample management process, from planning, ordering, and allocation.  Act as a liaison with cross functional teams, gather samples for shoots and return to respectful owners’ post-production.
• Manage Global and Americas photoshoot needs: coordinating production, casting, securing locations and/or studio time, creating shot lists, managing samples
• Manage workload for Global and Regional (Americas) Designers: Assign projects based on workload and skill, facilitate weekly status meetings, check in daily on current projects
•Global GTM communication: Sharing out Consumer Activation Calendars, Seasonal Asset Delivery, Seasonal Marketing Plans, Global Sell-in tools
• Oversee Project Management Tool:  Train new team members, set up templates, trouble shoot issues, make sure that project statuses are up to date and accurate 
• Track department GTM budget: Process vendor invoices, maintain accurate accruals, report budget quarterly to VP of Marketing and accounting lead.
• Facilitate Bi-weekly meetings with Regional Marketing teams to make sure everyone is aligned with the seasonal launches and have the assets needed to execute. 
• Manage workload for Global and Regional (Americas) Designers: Assign projects based on workload and skill, Manage schedules, facilitate weekly status meetings, check in daily on current projects and making sure all stakeholders have reviewed and approved creative
 • Collaborating with E-Commerce and Global Marketing teams to ensure relevant digital content is developed and distributed to drive e-commerce and meet sales targets.
• Work hand in hand with VP of Marketing and Global Creative director on creating and documenting department processes and procedures. 


•Supporting internal operations of the Shared Services Team, leading the roll out of new tools, reporting on performance, and helping to establish and iterate on templates and processes 
• Collaborating with brands and regions to ensure relevant digital content is developed and distributed to drive e-commerce and meet sales targets 
• Working closely with Brands to ensure accountability and that all content needs are mapped, tracked and delivered upon to meet critical deadlines
• Understands magnitude and complications of creative asset development & digital deployment activities and helps solve roadblocks 
• Creates high functioning content engines that drive conversion by building playbooks, understanding and evaluating return on multiple distribution points
• Connects directly with marketing operations & DAM/Creative Tech management to improve workflow for brands 
• Leads training, on-boarding, reports bugs/issues and supports Content Hub, E-commerce and brand teams on Global Content Hub lead tools 
• Works with Content Hub Management team to develop, document, train and audit Content Hub internal processes
• Oversee Content Hub Budget Reporting, Planning and Auditing


Manager, Content Architect & Operations 

•	Led a team of five Graphic Designers by fostering positive environment and boosting employee confidence.
•	Advocated individual growth by offering multiple training opportunities and mentorship.
•	Fostered collaboration between multiple teams: creative, sales, social, e-commerce, product development, as well as agency partners.
•	Oversaw the department workload and assigns projects to individual designers based on skill set and workload.
•	Managed all Marketing projects from intake to production, while keeping project teams on-task with proactive control of budgets, schedules and scopes.
•	Managed department schedules, job reports and client statistics.
•	Oversaw budgets for project, tracked expenses and timelines and communicated with key stakeholders on milestones.
•	Produced status reports and client statistics for customers and senior management.
•	Increased productivity through various process improvement implementations, including setting-up, implemented and trained users on new Project Management software.
•	Created and managed production for all photo and video projects.
•	Supervised production staff during planned photo shoots in studio and on location.
•	Determined best production partners (photographer, director, editor, etc), equipment and techniques needed based on scope of project.
•	Defined scope of work and created bid specifications for external vendors.
•	Worked with print vendors to produce a variety of print collateral including oversized graphics, catalogs, POS and other marketing tools.
•	Oversaw project budgets as assigned, keeping key records of specifications, supplier bids and approvals.


Manager, Marketing Services 

•	Worked closely with the category lead, project managers and creative to determine the needs of each shoot based on concept, budget and timeline.
•	Collaborated with multiple teams: creative, print, social, web, Project Management, client groups as well as agency partners.
•	Ensured photography and video content follow current style guide.
•	Defined scope of work and created bid specifications for external vendors.
•	Worked within company Indirect Procurement guidelines to insure all company policies and procedures are being followed.
•	Followed best practices in content development including developing shot lists, coordinating pre-production and production kick-off meetings with key stakeholders.
•	Determined best production partners (photographer, director, editor, etc), equipment and techniques needed based on scope of project.
•	Managed production calendar for all external content creation.
•	Oversaw project budgets as assigned, keeping key records of specifications, supplier bids and approvals.
•	Collaborated with Digital Asset Manager to maintain "File Preparation Guidelines" deck for suppliers to ensure the file format, file naming convention and metadata were captured.
•	Managed and maintain company historical collateral and photography archives.


Manager, Content Development 

•	Oversaw the department workload and assigns individual workload for 18 designers and 6 production artists.
•	Created daily assignments for production artists.
•	Oversaw external resource needs for freelance designers and production artists.
•	Collaborated with creative design team to complete projects on tight deadlines.
•	Oversaw staff schedules to assure all project timelines are met.
•	Directed efforts to organize for and forecast the evolving staffing needs of the department.
•	Tracked staff timecards and assured all time was accounted for.
•	Interfaced with Creative Director and Director of Operations to foster relationships with external stakeholders and contribute to the advocacy of the department's solutions within the company and their subsidiaries.
•	Worked with internal clients to forecast their upcoming project needs.
•	Managed department job reports and client statistics.
•	Managed department project management software, as well as oversaw training of both clients and internal department users.
•	Developed best practices and tools for project execution and management.
•	Helped create and manage administrative support services such as policies, methodologies and templates for both the Project Management team and the Graphics Department.
•	Trained and mentored Project Managers on brand quality standards and process improvements.
•	Managed high profile projects from start to finish (i.e. Oakley "The Book', The Museum).
•	Managed and maintained company historical collateral and photography archives.


Manager, Graphics Projects

•	Managed Project Management staff of 4-6 Project Coordinators and Project Managers.
•	Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
•	Staffed, trained and coached Project Management team.
•	Monitored the management staff to ensure that the company's "open-door policy" was consistent, allowing employees to share ideas and openly make suggestions.
•	Assisted Creative Director on staffing decisions.
•	Assisted Creative Director on implementation department policies and processes.
•	Developed project management software that was utilized by team to track daily project progress and increase efficiency.
•	Managed department job reports and client statistics.
•	Built client relationships by actively listening to needs and concerns and providing appropriate solutions.
•	Communicated with department leaders to better understand needs and developed project scopes to achieve successful outcomes.
•	Kept project teams on-task with proactive control of budgets, schedules and scopes.
•	Direct and manage project development from beginning to end for specific client groups.
•	Interacted with clients to provide timely and relevant status updates.
•	Leveraged strong organizational to effectively manage simultaneous projects, clients and tasks.
•	Developed from scratch the department policies and procedures and then proceeded to train all employees on these critical details.
•	Collaborated cross-functionally on department policies which led to a unified team.


Studio Manager

•	Managed Project Management staff of 2.
•	Hired and trained Project Management staff.
•	Reviewed staff's project plans, scope and timelines to help assess and mitigate risks.
•	Created and published timeline templates for basic graphic projects.
•	Developed Project Management processes, procedures and forms.
•	Maintained close connection with graphic designers to quickly identify and resolve problems.
•	Tracked projects from conception to delivery of finished product.
•	Interacted with clients to provide timely and relevant status updates.
•	Outlined work plans, assessed resources and determined timelines for projects.
•	Worked between the graphic designer and the internal client to make sure project scope was clearly defined and understood by all parties.
•	Created and shared department reports of all current projects with senior leadership.
•	Gathered approvals from stakeholders and legal on projects.
•	Oversaw archives of film, proofs and finished product.


Project Manager

•	Tracked projects from conception to delivery of finished product.
•	Became the liaison between graphic designer and the internal customer.
•	Kept running reports of all current projects.
•	Assisted Print Production department to assure that they had all print specifications and budget information needed from both the client and the design team.
•	Scheduled project milestone meetings.
•	Worked with project stakeholders to gather information needed to complete projects.
•	Worked closely with design team members to deliver project requirements, develop solutions and meet deadlines.
•	Gathered approvals from stakeholders and legal on all projects.
•	Worked with vendors on shipping and receiving issues.
•	Maintained department archives of film, digital files, proofs and finished product.
•	Created work back schedules for all projects and made sure timelines were kept.
•	In charge of collecting product for photo shoots and color work.


Print Traffic Coordinator

Teresa McCarthy is a Manager, Marketing Operations - Quiksilver at Boardriders in huntington beach, CA.

Teresa McCarthy

Teresa McCarthy

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