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Digital Campaign Specialist

Specialist & Consultant

Ocean, nature, and active lifestyle enthusiast with a passion for the industries we work with here at Malakye.

Drop me a line at tera@malakye.com



• Digital and Social Media Marketing
• Branding and Visuals
• Email Marketing 
• Event Marketing and Promotion
• Content Curation and Creation
• Collect and Analyze Data
• Public Relations


Marketing Coordinator

Surfline/Wavetrak, Inc.specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide.


Temporarily managed the accounts for a co-worker on leave. 

• Client relationship management
• Managed and servicde existing accounts
• Published, monitored and optimized job advertisements 
• Provided technical support to website users

Account Manager- Outdoor & Bike

Represented and promoted the Malakye.com brand at the Agenda trade show. 

Brand Ambassador 

Event Marketing
•	Create, produce, manage, promote and execute monthly Tech in Motion Events- Orange County’s largest tech meet up
•	Source, sell, and sign-on sponsors and event partners 
•	Create content, manage timelines, track and report performance for event sponsors
•	Create and distribute post event surveys 
•	Collect and Analyze data for trend recognition, decision making, and strategic planning
•	Manage and report budgets and analyze event ROI
Digital & Social Media Marketing
•	Monitor analytical dashboards for reporting, trend recognition, decision making, and strategic planning and identifying KPI’s
•	Monitor, engage, curate relevant content, and manage publishing calendar for local and national social media platforms
Candidate & Client Relations
•	Maintain and build lasting relationships with clients by inviting or involving them with monthly Tech in Motion events 
•	Maintain and build relationships with candidates through responsive and clear communication

Marketing and Events Specialist

• Strategically planned and mapped store presentations within top performing stores using InDesign
• Developed the Seasonal Set Execution and Mapping Training Guide
• Contributing in creation of materials and visual merchandising content for national training conference

Visual Merchandising Contractor

•Prepared floor maps for flagship stores
•Developed and assisted in creation of product and mannequin displays 
•Contributed and assisted with contents of the Visual Standards Guide
•Collaborated cross functionally with several departments

Visuals Intern

•Executed seasonal flips at key accounts
•Developed merchandising directives and CAD delivery assortment plans
•Prepared and set up visuals for sales meetings, representatives showrooms, and trade shows

Visual Merchandising Intern

•	Provided excellent customer service
•	Streamlined store appearance and visual merchandising standards

Corporate Retail Sales Associate

•	Owned and managed personal business
•	Regulated and organized stock and inventory
•	Developed displays, events, and marketing
•	Established and maintained clientele

Independant consultant

•	Demonstrated leadership to staff
•	Supervised daily operations
•	Emphasized superior customer service
•	Executed daily business procedures in a timely manner to improve loss prevention
•	Improved and prepared scheduling to accommodate staff request

Manager

Tera Hurff is a Digital Campaign Specialist at Malakye.com in Huntington Beach , CA.

Tera Hurff — Digital Campaign Specialist at Malakye.com

Tera Hurff

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