Tanner Johnson

Responsibilities include oversight of creative partners, collaborating with manufacturers and freelancers to execute projects, and meeting with company executives to define the visual requirements for packaging, advertisements, and branded design collateral including digital media and website content for both local and national SMBs. * Established & managed a digital media freelance business that aims to assist companies in brand development and digital presence. * Spearhead visual identity including brand position, promotions, and digital marketing for different companies and clientele. * Design & develop both eCommerce & non-eCommerce creative website layouts & content for the use of clients. * Generate improved digital presence - supplying more than 200 new leads for over 15 clients. * Leverage rebranding expertise in enhancing client's corporate image to ensure profitability & business growth

Oversee all marketing project and sales activities. Collaborate in a team setting to successfully create prolific social media graphics suitable for target marketing & brand recognition generating a consistent increase of about 17% in engagement. Conduct in-depth market research while leading the creation of branded marketing and web designs. Engage in advanced SEO operations, as well as social media marketing functions aimed at increasing brand and product awareness and boosting company reputation.

Complete graphic design projects across Center for Student Involvement and Leadership marketing department. Develop banners, digital boards, Facebook cover photo imagery, graphic meal cards and posters, Instagram promotional imagery, and mockup designs in line with specific requirements.