• Directs and manages all forms of marketing for B2B company including the creating and development of all digital, print, advertising and email marketing • Production on all corporate videos and print from creative content, design, art directing, location scouting, casting, booking, styling, through post production and implementation • Website management and content development, including managing vendor, supplying them with all written content, design ideas, artistic directing and more • Website SEO management • A/B testing on several marketing channels • Continually increases landing rates, including monthly increase in users, sessions, duration and views, while continually decreased bounce rates • Re-branding and branding strategies and implementation through content development, including company's new tagline, new face, new print materials, new standards brand book with branding protection rules and specifications, new website overhaul, and more • Collaboration with business development and sales teams to ensure lead generation and nurturing • Public Relations (PR) efforts, including press releases, white papers, byline articles and presentations/speeches • Social media management including content development and timely postings • Marketing budget development and cost tracking • RFP review, design and development • Creation and implementation of company policies and procedures • Manages customer satisfaction through regular surveys • Manages branding giveaway supplies for all business development throughout the company including research, gift development, branding, ordering, shipping and handling, and delivery policies • Campaign creation, implementation, and campaign budget management • Overseen SaaS platforms

• Brand development for company • Outbound and inbound marketing for B2C clients • Produced photo shoots for fashion catalogs, print, look-books, websites, and digital media • Booked and cast all talent and crew, including actors, models, photographer, hair and makeup, wardrobe, prop stylist, crew, etc. with booking fee negotiation • Sourced location with occasional required permit • Maintained shoot or film schedules to meet budget and deadline requirements • Monitored approvals from the client to facilitate the production • Allocated budgets for every contractor and vendor • Assisted post production advertising • Past clients include American Airlines, Badgley Mischka, Chanel, David Yurman, DMagazine, H&M, JCPenney’s, Jimmy Choo, Joe Fresh, Kaiser Monthly and more.